Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This infographic looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of tools that are available to the construction marketer.
The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product. Why you should buy […]
We are currently surveying construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This is to inform the fifth edition of the Construction Media Index report, due to be released September 2017. Findings are currently being analysed to provide insight into how best […]
Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]
In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. The Main Contractor oversees and manages the construction of a building project. The work is delivered under a contractual agreement. There are a number of forms of contract and it […]
Marketing to architects is key for construction product manufacturers, but getting the attention of the architect is hard, as they a busy individuals. Our recent Twitter Chat looks at how to engage with architects and get your construction product specified.
Government published its Industrial Strategy as a Green Paper – The objective of the modern industrial strategy is to improve living standards and economic growth by increasing productivity and driving growth across the whole country. The paper focuses upon growth through science, technology and innovation rather than through established, traditional industries; and poses several questions […]
The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together to meet the needs of the Client. The Client is at the head of the procurement chain; ultimately the Client decides what is to be constructed, where, when and by whom. In this blog we take a look at […]
Key Account Management (KAM) is a tailored specification sales approach, that allows you to work more efficiently with chosen construction clients. KAM is not a simple buyer-seller relationship. It is a professional sales approach, which involves the construction supplier and client’s business working together to gain understanding of each others business and achieve common goals. It means that the […]
The specification sales team is an expensive resource, but used effectively it can create demand, reduce the importance of price and transfer influence away from the supply chain to the manufacturer. Effective specification selling is an important skill for the construction professional, the benefits are: Reducing the focus and thus importance on price – By […]