Following the publication of new research by BIM4M2 and the recent Barbour ABI Twitter chat with Steve Thompson Chair of BIM4M2, many interesting points have been raised around the challenges of BIM adoption faced by construction product manufacturers. The government’s 2016 deadline is just around the corner. The BIM4M2 research states just under 50% of respondents […]

Recent research by BIM4M2 with 188 product manufacturers states that over half who have BIM consider their investment to have been worthwhile. So what can be learnt from product manufacturers that have already adopted BIM? How can you make your investment worthwhile? In this blog I take a look at the findings from the research […]

At Competitive Advantage we are strong believers in applying research findings. Yes conduct research and stay in touch with changing market dynamics, learn what your customers think, how you compare to the competition but importantly take the time to use your research information effectively. Having conducted a survey the process of developing competitive advantage can […]

If your organisation has not yet decided to offer BIM content, be aware that in a very short time your business will be disadvantaged. In a recent article for RIBA Insight I look at the Growing BIM Community. When the BIM Task Force was first formed, and the government announced that it wanted all of its buildings […]

The Net Promoter Score (NPS) is a loyalty metric developed by Fred Reichheld. In his book ‘The Ultimate Question’, NPS is presented as the most important metric for business. Developed for consumer marketing, the Net Promoter Score tracks how customers represent a company to their friends and associates. Working with some of our clients, Competitive […]

The construction industry has complex interrelationships between buyers and decision makers which are becoming increasingly complicated, as it faces new demands and pressures such as sustainability and the introduction of BIM. With a cautious return to growth it is important to keep informed of changes in the construction market and its sectors. Monitoring changes and understanding industry forecasts can […]

Our recent research, Adoption of BIM by Architects, has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy. The provision of BIM objects by building product manufacturers is now an issue of when, not if and of course how! With this is mind I […]

At the launch of the Construction Strategy on 2nd July this year Peter Hansford made it clear that BIM is, and will remain, a central element of the government’s procurement policy. This has been supported by leading representatives of the design and contracting fraternity, and our recently completed report Adoption of BIM 2013 suggests that […]

Our recent research, Adoption of BIM by Architects, has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy. The provision of BIM objects by building product manufacturers is now an issue of when, not if and of course how! With this in mind I asked […]

The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the fifth in the series looking at the different players in the industry. The aim of this series is to provide a clearer view of […]