There are a number of tools at the disposal of the construction marketer, with some marketing tools relatively unique to construction. In this article we explore how the construction marketer can develop their strategy, using a range of tools, to influence building product selection. In other words, develop an effective specification strategy. Gaining construction market […]

As we await the final report “Building a Safer Future” from Dame Judith Hackitt, with recommendations for fire safety in buildings, we can anticipate some significant changes in the way the industry operates. This includes how the marketing and communications teams promote the credentials of their building products. I’d like to consider three statements from […]

The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]

The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together to meet the needs of the Client. The Client is at the head of the procurement chain; ultimately the Client decides what is to be constructed, where, when and by whom. In this blog we take a look at […]

Awards season Su Butcher caused a stir when she reported on sexism at the Construction Manager of the Year Awards. Su was overwhelmed by the response and has since posted a follow-up blog summarising this. Well done Su, we hope this will stimulate change. The Construction Marketing Awards received some more favourable media coverage, with […]

The Construction Media Index 2015 has launched! The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership, as well as usage of: blogs, online articles, social networks, devices, Apps, product directories and attendance at technical seminars. This comprehensive and independent research conducted by Competitive Advantage […]

You need fact-based evidence to inform your construction specification strategy and to not base those construction sales and marketing decisions on assumptions. You know you want to research construction markets and you’ve got buy-in from the board and colleagues. How are you going to do your construction research? You could go down the in-house route, […]

At the end of April Competitive Advantage was excited to participate in our first Twitter chat, hosted by Barbour News. In this chat we answered questions on specification selling. For further insights into the challenges of managing a sales team read this article by Vocational Place. John Benson in his article Why do People Buy? […]

Research is an essential part of business. It is an important tool which can help you identify critical differences and opportunities that inform strategy, so contributing to the success of your company. In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy. 1 – […]