Understanding your customers is essential to good business. In this blog we explore how to position your company, and your team as the Trusted Advisor to the construction specifier. We also take a look at what sales and marketing tools to use, when supporting the construction decision maker with their specification. A Trusted Advisor:  Someone […]

Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This infographic looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of tools that are available to the construction marketer.      

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Paul Fryer, presents some of the findings and considers how to get best value […]

The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]

Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]

In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. The Main Contractor oversees and manages the construction of a building project. The work is delivered under a contractual agreement. There are a number of forms of contract and it […]

My name is Emily Johnson; I’m Competitive Advantage’s newest recruit! I’ve been working with the company since early September as a ‘Digital Marketing Apprentice’. Right from the start I was thrown into a world of YouTube filming, SEO, Google Analytics, Tweets, emails and posting blogs! Never had I thought I’d find a job like this […]

The Construction Media Index 2015 has launched! The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership, as well as usage of: blogs, online articles, social networks, devices, Apps, product directories and attendance at technical seminars. This comprehensive and independent research conducted by Competitive Advantage […]

Communicating with decision makers in the construction Industry The 4th edition of the Construction Media Index is soon to be released! This research provides an impartial view on: the use of hardcopy and electronic media by category of decision maker; how electronic media is being used to inform product and design ideas; industry publications which are […]