Awards season Su Butcher caused a stir when she reported on sexism at the Construction Manager of the Year Awards. Su was overwhelmed by the response and has since posted a follow-up blog summarising this. Well done Su, we hope this will stimulate change. The Construction Marketing Awards received some more favourable media coverage, with […]

The Construction Media Index 2015 has launched! The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership, as well as usage of: blogs, online articles, social networks, devices, Apps, product directories and attendance at technical seminars. This comprehensive and independent research conducted by Competitive Advantage […]

Communicating with decision makers in the construction Industry The 4th edition of the Construction Media Index is soon to be released! This research provides an impartial view on: the use of hardcopy and electronic media by category of decision maker; how electronic media is being used to inform product and design ideas; industry publications which are […]

At the end of April Competitive Advantage was excited to participate in our first Twitter chat, hosted by Barbour News. In this chat we answered questions on specification selling. For further insights into the challenges of managing a sales team read this article by Vocational Place. John Benson in his article Why do People Buy? […]

Research is an essential part of business. It is an important tool which can help you identify critical differences and opportunities that inform strategy, so contributing to the success of your company. In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy. 1 – […]

CIMCIG recently hosted a group of senior marketers from manufacturing. The group met to discuss how the marketing needs of the industry are changing. A write up of the CIMCIG Round Table has been written by Chris Ashworth. Rick Osman, in his article for RIBA Insights considers the importance of marketing material to manufacturers in the specification […]

In this months marketing round-up we present ideas on how to create a strong brand, how to deliver effective CPD and predicted marketing trends for 2015 Developing Brand awareness In a recent RIBA Insight article Derryck Strachan provides five questions to ask yourself about your online brand. Pauley Creative in a recent blog look at positioning […]

As we begin the new year many of us will be reviewing strategy, here are some reading that may help with your planning: 2015 Construction marketing resolutions A whitepaper by Matt Stevens – What is success in construction marketing? Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends Or simply contact the team here at […]

This round-up provides useful reading on how best to  use social media, as well as hints to keep ahead of Google and copywriting tips. With us hitting the half-way mark of 2014, also included are reminders to check your strategy is on track. Making the most of social media Acton have released a Social Media Marketing 101 toolkit. For […]