We have recently surveyed construction professionals, asking them questions about their journal readership, blog readership, social media activity and use of construction product directories. This is to inform the fifth edition of the Construction Media Index report. How have the findings changed since our last Construction Media Index survey? In this article I take a […]

The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]

Marketing is no longer just direct mail and advertising campaigns, when we think marketing we think digital, personalised emails, targeted social media campaigns, SEO, blogs and instant downloadable content. This is the same for B2B as it is for B2C and the construction sector is no exception. Our Construction Media Index shows an increase in […]

Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]

In this sustainable construction update we report on a number of initiatives that consider wellbeing, biodiversity and the application of green infrastructure, as well as smart construction for delivering a sustainable built environment. Health & Wellbeing of building occupants is now receiving increasing recognition from Clients and Designers. The UK Green Building Council reference the 90% […]

What are the pros and cons of telephone interviews compared to online surveys when researching construction markets? Telephone Interviews – Pros Telephone interviews add an irreplaceable personal touch. For Clients wanting to demonstrate how they value their customers and their opinions, in a Customer Satisfaction survey for example, it is a must. It is a […]

For a building product manufacturer the need to provide BIM support will become as necessary as the provision of standard specification clauses or CAD details. To benefit from BIM you need to understand how your building products should be presented and the information that will be required. Then, just as standard specifications are provided today, […]

The ONS have released figures for Output in the Construction Industry, August 2015, showing that output was estimated to have decreased by 4.3% compared with July 2015, and 1.3% compared with August 2014. This is the first fall in output since May 2013. All work types decreased in August 2015 compared to July 2015, with new work decreasing by 3.6% and […]

Transparency Market Research have released Global BIM Market Analysis covering BIM growth, trends and forecast to 2020. This month B1M have created a number of videos, perfect for those considering BIM implementation: Top 10 BIM Acronyms Explained, also summarised in an article for RIBA Insights; Top 3 BIM Myths Dispelled and What Happens if I Don’t do BIM? Pheonix […]

With Glenigan releasing the new 2015 UK Construction Key Performance Indicators, I recently attended the launch of the 2015 UK Performance Report at The Department of Business Innovation and Skills in London. I wanted to understand more about the KPI’s, what they mean and how key influencers in construction interpret them. The Report aims to map trends […]