A disappointing start to 2019 as Brexit-related uncertainty intensifies The ONS report that construction output saw a sharp decline in December 2018, as the month-on-month series decreased by 2.8% compared to November, making this the largest month-on-month fall in growth since June 2012. Level of output in 2018, when compared to 2017 saw a 0.7% […]

In marketing we are all aware of the importance of brand in building recognition and loyalty. But how does this translate when applied to the construction supply chain? During the past year Competitive Advantage have conducted a number of research projects for construction clients that included a measure of brand recall. And recently we have […]

We have recently surveyed construction professionals, asking them questions about their journal readership, blog readership, social media activity and use of construction product directories. This is to inform the fifth edition of the Construction Media Index report. How have the findings changed since our last Construction Media Index survey? In this article I take a […]

The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]

Marketing is no longer just direct mail and advertising campaigns, when we think marketing we think digital, personalised emails, targeted social media campaigns, SEO, blogs and instant downloadable content. This is the same for B2B as it is for B2C and the construction sector is no exception. Our Construction Media Index shows an increase in […]

Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]

In this sustainable construction update we report on a number of initiatives that consider wellbeing, biodiversity and the application of green infrastructure, as well as smart construction for delivering a sustainable built environment. Health & Wellbeing of building occupants is now receiving increasing recognition from Clients and Designers. The UK Green Building Council reference the 90% […]

What are the pros and cons of telephone interviews compared to online surveys when researching construction markets? Telephone Interviews – Pros Telephone interviews add an irreplaceable personal touch. For Clients wanting to demonstrate how they value their customers and their opinions, in a Customer Satisfaction survey for example, it is a must. It is a […]

For a building product manufacturer the need to provide BIM support will become as necessary as the provision of standard specification clauses or CAD details. To benefit from BIM you need to understand how your building products should be presented and the information that will be required. Then, just as standard specifications are provided today, […]

Over June and August this year we asked 478 construction professionals how they gather information to inform their product and design decisions. We asked them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This information is presented in full in our research The Construction Media Index, […]