Construction reacts to the Autumn Budget and Market figures show mild recover in Q3 Construction reacts to the Autumn Budget Phillip Hammond, in his Autumn 2018 Budget, declared ‘austerity is finally coming to an end’. He also confirmed that all spending plans would go ahead regardless of the outcome of Brexit, thanks to lower borrowing […]

Understanding your customers is essential to good business. In this blog we explore how to position your company, and your team as the Trusted Advisor to the construction specifier. We also take a look at what sales and marketing tools to use, when supporting the construction decision maker with their specification. A Trusted Advisor:  Someone […]

The construction sector represents a unique challenge for the marketer. The sector’s Decision Making Unit (DMU) is far more complex than many business-to-business markets. This is because the team responsible for designing, selecting, purchasing and installing products is usually created for a single project, employed by different organisations and then disbanded. Many of the members […]

Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This infographic looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of tools that are available to the construction marketer.      

Recent research, The Construction Media Index (CMI), provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the construction trade journals they read. This guest blog, by Anna Hern of Ridgemount PR, presents some of the findings and […]

Marketing is no longer just direct mail and advertising campaigns, when we think marketing we think digital, personalised emails, targeted social media campaigns, SEO, blogs and instant downloadable content. This is the same for B2B as it is for B2C and the construction sector is no exception. Our Construction Media Index shows an increase in […]

Well written specification documents are a very important tool in the sales and marketing of construction products. Developing standard specification clauses provides a means of saving the specifier time, enabling easy inclusion and ensuring that a construction product is correctly described as the manufacturer’s original intention. With thought, specification documents can also be written to […]

Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]

The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together to meet the needs of the Client. The Client is at the head of the procurement chain; ultimately the Client decides what is to be constructed, where, when and by whom. In this blog we take a look at […]

The specification sales team is an expensive resource, but used effectively it can create demand, reduce the importance of price and transfer influence away from the supply chain to the manufacturer. Effective specification selling is an important skill for the construction professional, the benefits are: Reducing the focus and thus importance on price – By […]