The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]

Well written specification documents are a very important tool in the sales and marketing of construction products. Developing standard specification clauses provides a means of saving the specifier time, enabling easy inclusion and ensuring that a construction product is correctly described as the manufacturer’s original intention. With thought, specification documents can also be written to […]

Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]

The specification sales team is an expensive resource, but used effectively it can create demand, reduce the importance of price and transfer influence away from the supply chain to the manufacturer. Effective specification selling is an important skill for the construction professional, the benefits are: Reducing the focus and thus importance on price – By […]

An architect is a person who plans, designs, and oversees the construction of buildings. There are over quarter of a million professionals within the UK construction industry. Construction professionals make up just under a quarter of those employed in construction. And a quarter of construction professionals are either architects or architectural technician – approximately 62,000. […]

The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together to meet the needs of the Client. These construction professionals are brought together for a specific construction project and then disbanded once construction is complete. This blog provides an introduction to the more high profile roles in the Construction […]

The Chartered Institute of Marketing states that “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” When marketing construction products how is this best achieved? The construction sector poses unique marketing challenges, with a complex decision making unit and many influences on product selection. In this blog I take a […]

For a building product manufacturer the need to provide BIM support will become as necessary as the provision of standard specification clauses or CAD details. To benefit from BIM you need to understand how your building products should be presented and the information that will be required. Then, just as standard specifications are provided today, […]

As the government’s deadline for BIM compliance gets closer, the decision for construction product manufacturers to invest in BIM and in what form becomes increasingly important. To help with this Competitive Advantage surveyed, during September 2015, 100 leading UK architects’ practices, to establish the level of BIM adoption and expected implementation by 2019. The report […]

We have just launched the Construction Media Index 2015 . 478 key decision makers were interviewed and asked about how they source information to inform their product purchasing and design ideas. Findings from the research show, for example,  the industry has a preference for online publications  rather than hardcopy journals. Twitter and LinkedIn are the most popular social networks used […]