The construction sector’s Decision Making Unit (DMU) is far more complex than many business-to-business markets. It is not the responsibility of one person to specify the building products required, there are many decision makers. To add to this there are many that have the influence to prevent the selection of a product. This Slideshare introduces the Construction Team and takes a look at the key players in the DMU. Introducing the Client, Architect, Engineer, Main Contractor and Sub-Contractor

 

 

 

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