Specification Sales

Steve Rogan has written an article entitled What is specification sales and is it for you? Vocational Place provide a check list of the six habits of a great sales team. And expert market provide some advice on how to get what you want on the phone. Much of this advice is covered in our one day training course Creating Demand through Specification, taking place on the 1st October in London, book now to get the early bird rate of £247 + VAT.

Social media in Construction

As we work on the forthcoming issue of the Construction Media Index we thought we would share with you some resources on social media marketing. Pauley Creative have released analysis of how the top main contractors in the UK are using social media. Kathy Dam reminds us of the importance of social listening to connect with prospects. And if you are the sort of person that likes a check list then take a look the blog from Fieldman Creative What social media tactics are most effective?

How we gather information and use social media for work has changed dramatically in recent years. The Construction Media Index 2015 research, due to be released at the end of September, provides specific information for the construction industry; we plan to present a preview of the findings on the 17th September via a webinar How Key Decision Makers in Construction gather Information and use Social Media, register now to avoid disappointment, as places are limited. Cost to attend is £45 incl. VAT with all participants being offered a 25% discount off the final report.

Marketing

The latest MECLABS Quarterly Research Digest has been issued, with case studies and how-to articles that will teach you new tactics that you can use and test to see if they help improve your KPIs. For content marketing ideas James Mello provides a collation of blogs on the power of visual storytelling. If you are looking for inspiration for your marketing strategy this blog by Firas Kittaneh may provide some food for thought 5 innovative ideas for engaging your audience.

As all good marketing strategy starts with the customer in mind we are proud of our newly revised eBook: A how-to guide for market research in the construction industry. This eBook contains over 80 pages of content that highlights the benefits of research, provides guidance on how to write a comprehensive brief, shows how to choose appropriate methodology and monitor your research project. Priced at just £20 + VAT.

Finally with Ecobuild announcing its plans for 2016 Ross Fraser asks are trade shows giving visitors what they want? challenging the need for trade shows in the age of the internet. Inbound 2015 approach this challenge by providing a conference kit to make sure as a visitor you get the most from the event.

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