Su Butcher caused a stir when she reported on sexism at the Construction Manager of the Year Awards. Su was overwhelmed by the response and has since posted a follow-up blog summarising this. Well done Su, we hope this will stimulate change.
The Construction Marketing Awards received some more favourable media coverage, with comments such as ‘a great sense of positivity could be felt across the entire venue as the night successfully showcased the very best of construction marketing’. (Nick Pauley, Pauley Creative). Ian Exall, Chair of Judges for the Construction Marketing Awards said: “It’s great to see the construction marketing community continuing to raise the bar, and deliver real bottom-line improvement for their employers.” Our apprentice, Emily Johnson provides her view on the evening and what awards have inspired her marketing.
For more ideas the Construction Marketing Association on the other side of the Atlantic have announce the winners for their Construction Marketing Start Awards. If this has inspired you to nominate a construction marketing star of your own then entries are still being taken for the Rising Star Awards but hurry they close on Monday 11th January.
With Christmas just around the corner many marketers will be reviewing strategy, looking to start 2016 with fresh vigour. Hinge marketing provide a blog on 7 top trends to impact AEC marketing in 2016. Marketing Week provide a summary of the top campaigns of 2015. Smart Insights provide 7 web design trends for 2016. The Content Marketing Institute provide a review of data from their annual content marketing survey Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends suggesting that UK Marketers Need to Get Back to Basics.
Marketing Sherpa have analysed their 2015 MarketingSherpa Marketing Practices Survey to provide thoughts on streamlining customer service. For aligning marketing, sales and service view the video on CRM best practice, presented by Paul Greenberg author of best-selling ‘CRM at the Speed of Light’.
For the very latest in strategy why not try design thinking? Copyblogger provide an overview on how to approach your content strategy as an iterative loop.
Finally for those last minute office secret Santa gifts how about a book on content marketing? Or for inspiration for your New Year’s resolutions how about 7 tips on how effective managers organize their time?
Our popular 2015 reports: Adoption of BIM by Architects 2015 and Construction Media Index 2015 – Architect Communication channels are on special offer!
Purchase both reports together and you’ll receive a 10% discount at checkout.
This means you can purchase both reports for just £630 + VAT (standard price being £700 + VAT)
A great way to start your new year strategy planning.