Developing marketing strategy for construction markets can be a challenge. There are a number of things to consider: have you a full understanding of the construction sector relevant to your product? Do you know the contracts used and how this changes the dynamics in the supply chain? Have you an understanding of what influences the various specifiers in the Construction Decision Making Unit in their decision making?

This slideshare provides a step by step look at how to prepare a marketing strategy for construction markets.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>