Measuring your marketing success

In a recent guest blog Ian Exall, chair of CIMCIG talks ROI and what are the best metrics for measuring marketing. Following this theme there have been a number of reports released which may provide some ideas on how best to measure your marketing efforts.

Marketers that measure ROI are 12 times more likely to generate a greater return year on year according to Hubspot’s annual inbound report. Marketo have just released an eBook on measuring inbound ROI and provide 8 reports that every marketer needs.

The State of Content Marketing by the Content Marketing Institute features 27 in-depth interviews with marketing leaders and exec’s. They have also released a research report into Content Marketing in the United Kingdom which provides benchmarks, budgets and trends.

What really works in digital marketing? The latest MECLABS Quarterly Research Digest features a selection of useful discoveries including case studies, how-to’s and benchmarking.

Delivering effective sales

A recent infographic by CEB highlights the Cost of a failed Sales Manager. Selling within the construction sector can be a complex process and our training course looks at Creating Demand through Specification. The upcoming CIMICIG seminar Death of the Salesman reviews how the role of sales in construction is evolving. It considers how the salesperson needs to position themselves as the trusted advisor, and to utilise both sales and marketing skills. This slideshare detailing the 20 laws of sales and marketing is a good reminder that ultimately it is about delivering value.

Choosing the right agency

David Ing’s article for RIBA Insight provides good advice on how to choose the right specialist agency. And Sam Oakley from StashMetrics looks at how technology enables a more DIY approach to content creation saying that agencies still have their place, with more a focus on great idea creation.

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