Researching construction markets

Here at Competitive Advantage we are excited about the launch of our newly revised eBook: A how-to guide for market research in the construction industry. We will be presenting an overview of the guide in our webinar on Thursday 25th June at 12.30. Cost to attend the webinar is just £45. Attendees will receive a complimentary copy of our newly updated eBook, priced at £20 + VAT and a copy of the presentation slides and any supporting material, together with a recording of the webinar broadcast.

We are also thrilled to be hosting another Twitter chat with Barbour Product Search, considering the challenges of marketing to the construction design team. Join us on Tuesday 23rd June at 12pm, simply follow #SpecStrategy on Twitter and feel free to ask Chris any questions you may have in your tweets.

Website marketing

The art of simple, succinct and scanable copywriting for websites is covered in a blog by copyblogger. Pauley Creative provides an overview of QR code and Hashtag examples by construction marketers, the good and the not so good. Kristina Kledzik in an article for Riba Insights provides a guide for building a mobile site, what’s needed for SEO in 2015.  The ONS have published some stats on UK internet usage, considering location, age and gender and a recent Hubspot blog provides a collation of charts on internet trends.

Benchmarking your Marketing

Marketing budgets are set to grow say 62% of respondents to the ‘State of the Industry’ construction barometer. Hubspot provide a Slidehare on content marketing statistics in Europe.

Paper versus Digital

Pinnacle consulting, in a recent blog, discuss the future of trade press in the construction industry. CDP have produced a document that looks at the future for paper-based product and technical literature in the face of increasing digital information.

Communicating with Specifiers

For CPD seminars Gideon Brimmer, an architect, writes for Riba Insights telling us how he wants to be seduced by your product. Another article from Riba Insights gives guidance on what makes a good Powerpoint.

Vocational Place talk about how communication is key to managing an effective sales team, with some useful guidance on delivering an effective sales strategy. Hubspot provide a blog on the science of choice, looking at the role of bias, priming, and other psychological quirks in decision-making.

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