Marketing strategy

With the end of the year approaching many of you will be reviewing your marketing strategy and considering your goals for 2015. Here is a summary of the articles we have come across.

Hubspot review setting proper goals to get results and budget templates. Also drawing on their findings from the 2014 State of Inbound report Hubspot provide a blog on What Matters Most to Marketers Right Now.

Marketo have released a Guide to Marketing Metrics and Marketing Analytics and an eBook on Innovation in Marketing.

Construction Marketing Ideas have blogged on measuring your marketing’s return on investment and in another blog provide three basic rules for achieving construction marketing success.

Andy Sivell writes for RIBA Insight on content marketing to architects and specifiers.

Quantic UK have created an infographic on what the future holds for UK construction contractors.

As people start to think about Ecobuild (3 – 5 March 2015) here are some thoughts on exhibiting from Mark Mitchell of the USA and Darren Lester of our own SpecifiedBy.

Digital Marketing

And for inspiration here are some ideas on how to refresh your digital marketing.

Construct Update report on the most Popular Apps for Construction & Cost Estimators.

Column Five Media have provided an infographic on social media and Know where to share And Pauley Creative provide a summary of the Content Marketing Show is their blog: 6 Key Content Strategies for Construction Marketers for 2015

Jan Kiln provides some ideas on how to revitalise your website traffic and Quicksprout have provided an infographic on SEO now and then. Copyblogger provide information on creating landing pages that work.

Paul Creative have published an eBook on the construction marketers guide to white papers. Not only does it provide good advice on the content and structure of a whitepaper it also provides information on how to use the finalised content in as many ways as possible: blog, pr, email marketing and infographics.

Construction Marketing Awards winners announced!

For added inspiration take a look at the winners from the Construction Marketing Awards.
Congratulations to all shortlisted, highly commended and winners!

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