Over June and August this year we asked 478 construction professionals how they gather information to inform their product and design decisions. We asked them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This information is presented in full in our research The Construction Media Index, a series of reports that aim to help you develop effective communication strategies with key construction decision makers. This blog provides a snapshot of the findings.
Construction Journal readership
The Construction Media Index research shows that key decision makers in construction are more likely to read online publications than hardcopy magazines & journals. It demonstrates that respondents use hardcopy journals to browse information and online journals as reference. In general all age groups have similar reading habits, but there are variations across the professions. The popularity of titles also varies across professions but in general Building is the more popular publication, with the strong hardcopy and online readership. Almost a third of construction decision makers expect their online readership to increase in the next 12 months.
How the Construction Industry uses Social networks
Just over a half of construction decision makers use social networks for work. In general Twitter and LinkedIn are the most popular networks. The Construction Media Index reveals that most construction industry decision makers use more than one social network for work and the social media channels used vary with profession.
Those aged 36 – 55 are more active on social media for work than other age groups. The most popular device to access social networks is the smart phone, with the most popular time of day being between 12.00 and 2.00pm. Almost half of respondents who use social networks for work have increased their usage in the past 12 months. While more than a third anticipate increasing their usage in the next 12 months.
Delivering Construction CPD
A third of decision makers participate in CPD, although it is much higher for architects and engineers. Although Online CPD is being widely used the majority of respondents prefer to have CPD delivered in their office.
Communicating with Construction Industry Decision Makers – Conclusion
Our research shows product manufacturers need to have a strategic presence online to get in front of construction decision makers. This online presence though needs to be complemented by real person support.
The Construction Media Index, now in its fourth edition, is the only impartial research report for the construction industry on traditional and digital communication channels. It reveals how Architects, Engineers, Housebuilders, Merchants and Contractors gather information to inform their product and design decisions. The 2015 Construction Media Index consists of:
- Architect Communication Channels – £350 + VAT
- Contractor Communication Channels – £300 + VAT
- Engineer Communication Channels – £300 + VAT
- Housebuilder Communication Channels – £250 + VAT
- Merchant Communication Channels – £250 + VAT
These can be purchased online at: www.cadvantage-knowlege.co.uk
The Construction Media Index 2015 provides impartial research on traditional and digital communication channels. Research from 478 construction professionals:
Presents how key decision makers in construction gather information to inform their product and design decisions.