Competitive Advantage specialises in construction market research, specification strategy and construction sales & marketing training, all specific to the construction industry.

What our clients say about us

“We’ve had some fantastic feedback from the team, they all found the training invaluable and have praised the delivery.”

Charmaine Dean, Marketing Manager – Catnic

“The team got a lot out of the training and the market understanding has significantly increased. This was one of the best trainings for specific markets that I have ever attended!”
Michael Sauter, Commercial Leader, Allegion

“Thank you for very professional, accommodating and timely response throughout the project. You knew exactly what we were after and made it very straight forward. I wouldn’t hesitate to recommend you to anyone.”

Lindsay Andrews, Regional Business Development Manager – Building Envelope, Tata Steel 

“Thank you again for the research report and analysis. It is really ‘hot stuff’. I feel we can make hay with this for a couple of years! It has revealed more than I ever expected. Some of the statistics are absolutely compelling.”

Mark Smith, Marketing Director, Certsure LLP

“Competitive Advantage were very responsive and good to work with.”

Marie-Anne Demay, Marketing Manager, Manthorpe Building Products 

“Competitive Advantage were very professional and proactive. Their extensive sector experience helped us to refine our brief and gave us an actionable report. Overall we are highly satisfied with the research they carried out.”

Gary Carter, General Manager, Fermacell UK

“I just wanted to email and say thank you for the seminar. Having only worked in the b2b environment for 4 months, I found it very useful”

Nathalie Verduystert, Marketing Manager, FibreGrid

“Your breakdown of the basic process for specification sales was brilliantly clear.  I’ve been involved with sales in the construction industry for 15 years so 99% of what you presented simply served to validate and reinforce my understanding of specification sales however the other 1% served to spark some interesting thoughts for my train journey home about how I should be look at and developing our strategic sales plan in a quantifiable way – brilliant”

Jef Hammond, Technical & Sales Manager, Oscar Acoustic

“Competitive Advantage produced a report that was very well laid out and self-explanatory, covering the whole subject we were interested in. It was useful to have someone who could do bespoke analysis which can’t usually be found with general market analysis companies.”

Mike Napthine, Marketing Manager, Fixfast

“I must say your presentation yesterday was fantastic and can take away many useful pointers to assist me and the TigerTurf team.”

Luke McDonald, Sales Executive, TigerTurf UK Ltd

“Just a quick email to acknowledge the great report you did for us recently.  Makes for interesting reading (!!) and we have learnt a lot from it.”

Mike Murphy, Sales & Marketing Director, Catnic (Tata Steel UK Ltd)

“We were very satisfied with the level of assistance, guidance and professionalism we received from Chris Ashworth. The experience within the construction environment that Chris has, enabled him to grasp what we were trying to achieve and how it should be produced.”

Richard Lord, Technical Development Manager, Knauf

“The quality of the work and the depth of understanding was impressive and much appreciated.”
Debbie Orr – Marketing Manager Trade – Crown Paints Ltd

“I feel that Chris has an excellent understanding of the construction industry in general and the specification selling process in particular”
Joachim Backes – Managing Director – Schluter-Systems Ltd

“Excellent report. Well laid out and comprehensive.”
Sean Appleton – Marketing Manager – Promat UK

“Chris is a true expert in marketing, and has an innate understanding of both specifiers and the wider construction supply chain. He delivers concise, relevant information in an easily accessible way. I have no hesitation in recommending him as a potential supplier.”
Simon Forrester – Association Chief Executive – BPCA

“A very comprehensive and, as always from you, accurate report. Your active role has been so important to us in many ways.”
Steve Voelzke – Rob Roy Industries USA

“I would like to take this opportunity to say a big thank you for delivering your talk on ‘2021 Vision’ at NICEIC Live South 2012. You did a brilliant job of engaging the audience and highlighting the trends our industry is set to follow in years to come. The feedback I have received about your talk was excellent. Our Finance Director, Mark Sibley, was particularly impressed. The event was a success and we could not have made it happen without your support so thank you once again.”
Mark Smith – Head of Group Marketing – Ascertiva Group

“What a terrific and successful event. Our expectations were high and they were actually exceeded.”
Tom Hodges – Hodges Southwest

“I have talked to a number of my team and all said that they found the 2 days enormously helpful and that they learned a lot. The notes are incredibly comprehensive and have already been referred to during inter-departmental meetings.”
Maria Simmonds – Managing Director – Lorient Polyproducts Ltd

“I found Chris really knowledgeable and he gave good examples from his personal experiences. The training provided very useful tools to help me improve and help improve my internal support. Makes me think more about what I can do and how to use my time more effectively.”
Scott Leeder – Director of Sales – Glazing Vision

“The course was first class. I can share with you that one of our sales reps has used a new strategy learned from the course, resulting in the success of arranging a CPD with a major architect practice that we have not been able to get into before! “

“Working with Chris was a real pleasure. With Chris I was able to develop the Specification Sales Team at Prysmian Cables.”
Martyn Corbishley – Business Development Manager – Prysmian Cables & Systems Ltd

“Thank you for your latest broadcast email, I enjoy reading these and find them full of excellent information, links and supporting resources.”
Kester Harvey – Commercial Director – The Rooflight Company

Who are our clients

Competitive Advantage helps manufacturing and service organisations in the construction industry. Our clients range from some of the largest organisations in the industry to small start-ups. They comprise construction trade associations, construction manufacturers, contractors, distributors and professionals.