Construction industry coursessales and marketing training for building product manufacturers

We focus our courses on construction marketing or construction sales challenges. Training is run by experienced construction professionals sharing their sales and marketing expertise. All our construction courses are certified by the Construction CPD Certification Service.

While there are many sales and marketing training providers, very few have a focus on the construction industry.

Whether new to the construction industry or experienced there is always something for you to gain from these programmes.

Competitive Advantage are constantly researching the construction industry market and participating in construction industry groups, therefore we have a very good understanding of what drives construction decision makers – this is included in our seminar material, with established theory, supported by practical experience.

Our training topics include:

Our training programmes are delivered in a number of ways:

In-house courses

Held at your premises and tailored to your needs, drawing on material from our range of standard programmes.sales and marketing training for construction markets

A cost effective means of providing your team with sales and marketing training specific to the construction market.

Courses are run in a relaxed environment, questions and discussion is encouraged.

Open training courses

Each course lasts one day.

Ideal for companies with just one or two people requiring sales and marketing training specific to construction

Online training

In the form of one hour webinars, drawing on material from our standard programmes, as well as topical construction sales and marketing subjects that reference our construction research findings.

Easy access training in bite size sessions.

Affordable and without the need to travel.


“The team got a lot out of the training and the market understanding has significantly increased. This was one of the best trainings for specific markets that I have ever attended!”

Michael Sauter, Commercial Leader, Allegion


“I have talked to a number of my team and all said that they found the 2 days enormously helpful and that they learned a lot. The notes are incredibly comprehensive and have already been referred to during inter-departmental meetings.”

Maria Simmonds, Managing Director, Lorient Polyproducts Ltd


“The course was first class. I can share with you that one of our sales reps has used a new strategy learned from the course, resulting in the success of arranging a CPD with a major architect practice that we have not been able to get into before!”



“I found Chris really knowledgeable and he gave good examples from his personal experiences. The training provided very useful tools to help me improve and help improve my internal support. Makes me think more about what I can do and how to use my time more effectively.”

Scott Leeder, Director of Sales, Glazing Vision


Contact us to talk about your training needs!  and sign up to our eNews to learn about construction markets.


Further Information

Why choose us? Read more about our credentials.

Learn what others say about us.

Read our case studies

Meet the team at Competitive Advantage


Further reading

Browse our market research reports, available to purchase online

Learn from our eBooks