Competitive Advantage helps manufacturing and service organisations in the construction industry. Our clients range from some of the largest organisations in the construction industry to small start-ups. They comprise construction trade associations, construction manufacturers, contractors, distributors and professionals.

Research

Research

We provide high quality informative data at an affordable cost

StrategyStrategy

We have a specialist understanding of construction marketing and the specification process

trainingTraining

We develop your team so they have the skills to achieve your business goals

 

We specialise in:

Construction research is an essential process for informing your business strategy. Competitive Advantage specialises in research of the construction sector. As well as our range of standard reports, that can be purchased online, we provide bespoke construction market evaluation, mystery shopper, customer satisfaction and perception surveys. Our extensive construction experience allows us to draw meaningful conclusions to inform your strategy. Read more

We can help develop and implement effective specification strategies. Our extensive construction experience allows us to quickly assimilate a client’s challenges and propose an effective solution. Competitive Advantage can help introduce initiatives such as a specification sales process and Key Account Management, as well as advising on specifier communication strategies. Read more

Competitive Advantage can train and mentor your team. We provide a range of sales and marketing training relevant to the construction sector. We deliver in-house courses tailored to your needs, as well as one day open courses in partnership with the Building Centre and BMF. We also have a number of informative webinars and eBooks. Read more


Our sales and marketing team has extensive experience in the construction sector. 

Founded in 1999 by Chris Ashworth, our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means we are informed about current issues, familiar with the industry’s language and practices and understand the challenges you and your customers face.

Our ongoing construction research gives us an extensive and up-to-date understanding of industry issues. Our presence with a number of key industry organisations such as CIMCIGConstruction Products Association and Construction Industry Council means we are in touch with, or part of, developments in the industry. This can help us to quickly assimilate a client’s challenges and propose an effective solution.

Competitive Advantage maintains a low cost base and a flexible approach to projects. We deliver high quality informative data at an affordable cost and provide value for money strategy development and training.

Further Information

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Meet the team at Competitive Advantage