Competitive Advantage offers sales and marketing services specific to construction.

We are experts in market research specific to construction markets, have a range of construction specific sales and marketing training, and are able to support you in developing strategies to influence building product specification. We strive to help building product manufactures and service organisations in the construction industry develop effective specification strategies.  Our clients range from some of the largest organisations in the construction industry to small start-ups. They comprise construction trade associations, construction manufacturers, contractors, distributors and professionals.



We provide high quality informative data at an affordable cost


We have a specialist understanding of construction marketing and the specification process


We develop your team so they have the skills to achieve your business goals


We specialise in:

Construction research is an essential process for informing your business strategy. Competitive Advantage specialises in research of the construction sector. As well as our range of standard construction market reports, that can be purchased online, we provide bespoke construction market evaluation, mystery shopper, customer satisfaction and perception surveys. We also conduct regular Omnibus and NPS surveys for construction markets. We are also able to provide tailored construction forecasts. Our extensive construction experience allows us to draw meaningful conclusions to inform your strategy. Read more

We can help develop and implement effective specification strategies. Our extensive construction experience allows us to quickly assimilate a client’s challenges and propose an effective solution. Competitive Advantage can help introduce initiatives such as a specification sales process and Key Account Management, as well as advising on specifier communication strategies. We are able to help you develop your construction CPD material and the creation of your standard specification documentsRead more

Competitive Advantage can train and mentor your team. We provide a range of sales and marketing training relevant to the construction sector. We deliver in-house courses tailored to your needs, as well as one day open courses. We also have a number of informative webinars and eBooks. Read more

Our sales and marketing team has extensive experience in the construction sector. 

Founded in 1999 by Chris Ashworth, our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means we are informed about current issues, familiar with the industry’s language and practices and understand the challenges you and your customers face.

Competitive Advantage maintains a low cost base and a flexible approach to projects. We deliver high quality informative data at an affordable cost and provide value for money strategy development and training.

Further Information

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Meet the team at Competitive Advantage