Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy. Covering questions such as:
– Why is it so important for product manufacturers to have an effective specification strategy?
– How important is market research to specification strategy?
– What are your top 3 tips for manufacturers to help increase specification of their products?
– Have specifiers changed the way in which they specify products over the past few years?

 

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