We are currently surveying construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This is to inform the fifth edition of the Construction Media Index report, due to be released September 2017. Findings are currently being analysed to provide insight into how best […]

The Quantity Surveyor (QS) is possibly the most ignored influencer by manufacturers. But they are an important member of the construction Decision Making Unit. If you engage with the QS when your competitor does not you will gain a competitive advantage.   [<a href=”//storify.com/CompetitiveA/engaging-with-the-quantity-surveyor” target=”_blank”>View the story “Engaging with the Quantity Surveyor” on Storify</a>]

Construction CPD seminars are a proactive way to introduce your construction company and products. CPD has the great benefit of opening doors, making contact with several construction specifiers at one time and prompting a discussion about a specific construction project opportunity. Technical advice is the key reason why a specifier will pursue a relationship with […]

This blog provides a brief introduction to some of the key decision makers and influencers in the construction team. Looking at what challenges are of importance to them. Providing guidance on what drives product specification, by looking at how each individual specifier is influenced by key factors such as value, design quality, sustainability. Further information […]

Many interior designers work with organisations with large property portfolios, creating standardised designs for hotels, restaurants, retailers amongst others. So one person or practice can be responsible for a high volume of product. For the construction product manufacturer marketing interior products, the interior designer is an important decision maker and should be considered when developing […]

Traditionally the construction industry has been slow to change, yet recently a series of initiatives are influencing the way construction design decisions are made. Initiatives that are pushing for changes in construction methods and innovation in the construction supply chain. These changes will influence the construction decision making unit; Client, Architect, Engineer, Main Contractor, Specialist Contractor, […]

Traditionally, product innovation in the construction sector has been driven by changes in regulations, requiring manufacturers to add new performance characteristics to their products. Today we are at a critical point requiring significant changes in behaviour, driven by reducing skills availability, increasing costs, greater focus on building outcomes and digital technology as an enabler. Competitive […]

Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]

In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. The Main Contractor oversees and manages the construction of a building project. The work is delivered under a contractual agreement. There are a number of forms of contract and it […]