Traditionally the construction industry has been slow to change, yet recently a series of initiatives are influencing the way construction design decisions are made. Initiatives that are pushing for changes in construction methods and innovation in the construction supply chain. These changes will influence the construction decision making unit; Client, Architect, Engineer, Main Contractor, Specialist Contractor, […]

Traditionally, product innovation in the construction sector has been driven by changes in regulations, requiring manufacturers to add new performance characteristics to their products. Today we are at a critical point requiring significant changes in behaviour, driven by reducing skills availability, increasing costs, greater focus on building outcomes and digital technology as an enabler. Competitive […]

Over the last few months we have provided guidance on construction personas, looking at the Client, Architect and Main Contractor. Creating construction personas helps understand the motivation behind buyer decisions, giving an understanding of the challenges and goals faced by the decision maker. Providing valuable insight into why construction professionals are specifying your product, or why they […]

In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. The Main Contractor oversees and manages the construction of a building project. The work is delivered under a contractual agreement. There are a number of forms of contract and it […]

For the construction product manufacturer marketing to architects is a key business strategy; creating awareness of products so that they’ll be included in designs, thereby creating ‘demand pull’ through the supply chain, and eventually sales. The architect is one of the most important members of the design team, distilling the requirements and advice of other […]

The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together to meet the needs of the Client. The Client is at the head of the procurement chain; ultimately the Client decides what is to be constructed, where, when and by whom. In this blog we take a look at […]

Construciton CPD seminars are an effective tool for starting new relationships or enhancing an existing one with construction specifiers. This Twitter Chat with @CompA_Ashworth and @BarbourNews reviews how to use CPD to build relationships with construction specifiers. #SpecStrategy

In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. In this blog we take a look at the role of the Main Contractor in the Project Team and their influence on construction product specification. The Construction Project Team – […]

The mystery shopper as a means of conducting market research is often overlooked, but it is a cost-effective means of obtaining market feedback. When evaluating your construction product supply channel it is a great way of checking to see if what their senior management tell you is actually happening on the ground. Competitive Advantage have […]