There are a number of tools at the disposal of the construction marketer, with some marketing tools relatively unique to construction. In this article we explore how the construction marketer can develop their strategy, using a range of tools, to influence building product selection. In other words, develop an effective specification strategy. Gaining construction market […]

Construction CPD seminars are a proactive way to introduce your construction company and products. Architects, Engineers and other design professional want informative and accurate CPD material, they do not want to be sold to. So how can the building product manufacture make the most from CPD?  

From the manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. As well as the obvious ones, such as introducing your company and product, there are also some more subtle ones, which are often not appreciated. For example, for a specification to remain firm it needs to be well […]

The construction sector represents a unique challenge for the marketer. The sector’s Decision Making Unit (DMU) is far more complex than many business-to-business markets. This is because the team responsible for designing, selecting, purchasing and installing products is usually created for a single project, employed by different organisations and then disbanded. Many of the members […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked how they source information. This guest blog, by Mike Rigby of MRA marketing, presents some of the findings and the usage of Apps […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Paul Fryer, presents some of the findings and considers how to get best value […]

Recent research, The Construction Media Index (CMI), provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the construction trade journals they read. This guest blog, by Anna Hern of Ridgemount PR, presents some of the findings and […]

We now live in a world that is digitally connected. 2017 marks a major milestone in web usage as half of the world’s population is now connected to the internet. Therefore developing an effective online presence is essential. But how can you get heard in this busy world? Recent research, The Construction Media Index, provides […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Catherine Caplis of CIB, presents some of the findings and considers if event marketing […]

As a construction product manufacturer it is often hard to know where to start when trying to market your product, or offers such as CPD, to specifiers. It has always been a challenge how best to reach, inform and influence specifiers, engineers, contractors, housebuilders and merchants. The construction marketer has to understand a number of […]