The Construction Media Index 2015 has launched!
The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership, as well as usage of: blogs, online articles, social networks, devices, Apps, product directories and attendance at technical seminars. This comprehensive and independent research conducted by Competitive Advantage and sponsored by the Charlotte Street Agency, Ridgemount PR and MRA Marketing is now in its fourth edition. For full details on all reports visit www.cadvantage-knowledge.co.uk
Construction marketing strategy
The Content Marketing Institute has released research into B2B content marketing, North America. Joe Pulizzi says ‘what’s great about the research is that we can examine how the most-effective marketers are going about their business so we can learn from them’. Read Joe’s blog summarising the findings. Express Writers provide an infographic on how and where big brands are placing their content marketing budgets. Looking to the future, Hubspot provide 7 game changing marketing trends to tackle in 2016 as well as a guide to what your marketing will look like in 2017!
Anna Hern in her article The thing about digital marketing for RIBA Insight talks about how the freedom of digital communications is exhilarating. Referencing our Construction Media Index research she talks about how communication channels have fragmented in recent years, requiring a more considered approach to getting your message heard.
And of course, we whole heartedly agree with the sentiment of the Hinge Marketing article, the importance of market research and understanding your competitor. A topic we cover in detail in our eBook A how-to guide for market research in the construction industry.
Construction journal readership
Hubspot have written a blog on the 7 metrics that prove digital publishing is thriving. The Construction Media Index research shows that key decision makers in construction are more likely to read online publications than hardcopy magazines & journals. Something reflected in the announcement from Emap that they will be moving to pure digital subscriptions.
Social media for construction
For inspiration on how marketers across all industry sectors are using Twitter, then take a look at this Hubspot blog: 10 outstanding B2B Twitter feeds. Simply Measured have published a guide to the 10 social media trends you’ve been ignoring. Hinge Marketing present 5 Ways Architecture Firms are Using Pinterest. Drawing on our Construction Media Index research findings, we have produced an infographic which asks how closely does the construction sector follows social media trends? And our article for the Building Centre provides information on how the construction industry uses social media. We also summarise this in a video Uses of Social Media in Construction.
Copy blogger provide a useful guide to the anatomy of a web writer, exploring the need for SEO and social media understanding, copywriting and storytelling skills, as well as an aptitude for research. Key content marketing takeaways from Brighton SEO is a useful read, by Pauley Creative. The Construction Media Index research confirms the need for a good website with construction decision-makers also valuing direct contact.
Effective construction CPD
This RIBA Insight article updating CPD for the time poor provides useful advice, and as a RIBA approved supplier we can provide guidance on developing CPD. The Construction Media Index reviews technical presentations. Overall a third of decision makers participate in CPD, although it is much higher for Architects and Engineers.
Looking into our crystal ball, this Hubspot blog 9 experts predict the future of sales, provides guidance on selling in an increasingly digital world. The blog says ‘it is no longer about selling it is about helping’ a sentiment we echo when we talk about becoming a Trusted Advisor. Our popular one day course Creating Demand through specification is now available at the early bird price of £247 + VAT, with the date of 17th March 2016.