Competitive Advantage Email Archives
Competitive Advantage is a Marketing and Sales consultancy specialising in the construction sector. We publish a regular eNewsletter informing about new industry developments, providing comment and advice.
Competitive Advantage can support your business in a number of ways:
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Strategy development and implementation
- Construction market research, both published reports and bespoke research
- Sales and Marketing training, in-house courses and open programmes
information to help you with specification selling to architects and engineers. Plus some comments on the market.
Some signs of hope have come through during the month. Construction statistics and development events.
Prepare for the Autumn, think about marketing to Architects, September development events and the housing market.
Feedback from clients suggests that the market is now stabilising, and this in turn is allowing companies’ planning to become a little more medium to long term.
This month we have details of business opportunities in Sports Stadia, BRE’s consultation on the revisions to SAP and details of free sources of market research.
A new approach is required, recognising that the external environment is changing, driven by negative factors such as the recession, but also new opportunities like sustainability.
The Market might be falling but there are still opportunities out there.
At last week's Ecobuild conference and exhibition Margaret Beckett, Minister for Housing and Planning, re-confirmed that the Government's green programme will not be delayed by the recession.
This month I'm looking at three issues - Housing, which remains a negative and Sustainability and Export which both represent opportunities, perhaps in combination.
Mostly bad news for the industry so far this month. However we have to face up to the recession and the solution is to take initiatives to counter the downturn. Here are some ideas.
Clarification from BRE on the use of their Green Guide, hints for running successful exhibitions and details of initiatives to help you with your business in 2009.
Competitive Advantage's free or low cost services help you get the best value from your spend. In this edition we have a number of suggestions.
Interview with Michael Ankers of the CPA with a view on what we can expect in the next year or two. We also direct you to a free download of the government's recently published annual statistics annual.
Details of free seminars being run by EIS and if you have new starters joining this autumn why not send them on one of our sales and marketing training courses.
Two industry consultations, one from BRE covering their proposal for Responsible Sourcing of Construction Products. The other from the UK Green Building Council covering measures to reduce the carbon footprint of existing housing stock.
Opportunities in Healthcare and Refurbishmant, Win an award, Sustainability
The Government's new sustainability strategy, BRE Green Guide to Specification, Value for money marketing, How Specifiers use the web
The state of the housing market and marketing your company's sustainability