Construction Industry Reports

The Green Deal

A report written for Trada in December 2011 summarising the forthcoming introduction of The Green Deal, with details on the expected effects to working practices, how it will be financed, what the expected take-up will be, the report also lists useful terms and links to resources.To recieve a copy of this report please email chris@cadvantage.co.uk

Taking Sustainability to the Consumer

The CIMCIG Report - Taking Sustainability to the Consumer draws on some excellent work recently published to provide suggestions focused on the opportunities that the Green Deal will provide for companies who wish to develop this market. We hope it will provide inspiration and encouragement to take advantage of what has the potential to be the biggest opportunity for construction this decade.

Click here to download the full report

2021 Vision

2021 Vision: The Future of the Electrical Contracting Industry is a research project jointly conceived and funded by ECA and NICEIC, to provide a long-term view of the electrical contracting industry over the next 10 years. It identifies the likely scenarios which will shape our industry. Highlighting the character and structure of the wider construction industry, the economic outlook, client and main contractor requirements, the range of work which is likely to be undertaken, the knowledge and skills which may be required and key product development and installation trends.Download report

Construction Media Index

The Construction Media Index is a comprehensive set of reports into the communications channels available to promote to the construction sector. Its objectives are to:

• Provide impartial information for the use of construction industry
• Identify the key hard copy and electronic media used by category of decision maker and market sector
• Identify the niche publications which are actually read

Click here to learn more and to download the report

Specification Selling White Paper

A white paper covering specification selling, a technique that provides a means of reducing the influence of price by creating product awareness and demand. It is particularly important in supporting added value products.

Click her to view the white paper – Specification selling

Competitive Advantage

Founded in 1999 by Chris Ashworth, Competitive Advantage specialises in providing marketing and sales services for the construction sector. Our clients range from some of the largest organisations in the industry to small start-ups. They comprise trade associations, manufacturers, contractors, distributors and professionals.

Our specialist team have all been recruited from sales or marketing roles within the construction sector. Our commercial experience means that we are informed about current issues, familiar with the industry's language and practices and understand the challenges you and your customers face. We aim to provide high quality information at an affordable cost.

The services we provide are listed below:

• Construction training

• Construction research

• Construction reports

• Construction strategy