Taking Sustainability to the Consumer - CIMCIG Report
In the last CIMCIG report “The Commercial Value of Sustainability” highlighted the opportunities of sustainability for the construction industry.
Since then we have seen much progress, most recently with the publishing of the Government’s response to the IGT Low Carbon Construction report and last year’s announcement of the Green Deal.
All of which represent opportunities for the construction industry.
However CIMCIG remain concerned that the construction industry is not preparing itself to fully exploit this opportunity. We have recently conducted research amongst manufacturers and suppliers of products and systems that can make homes more energy efficient and found that in the short term only 21% of relevant manufacturers see Feed-In Tariffs as a very important opportunity and a tiny 8% of relevant manufacturers see the Green Deal as a very important opportunity. This is in an industry where there is still talk of a double dip recession.
This report draws on some excellent work recently published to provide suggestions focused on the opportunities that the Green Deal will provide for companies who wish to develop this market. We hope it will provide inspiration and encouragement to take advantage of what has the potential to be the biggest opportunity for construction this decade.
Click here to download the full report
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Chris is founder of Competitive Advantage Consultancy Limited which specialises in market research and training for the construction industry. He is also a member of the organising committee for CIMCIG, the Chartered Institute of Marketing’s Construction Industry Group
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First Published: 18 August 2011
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