Marketing Sustainability
Segmentation allows you to group together customers with similar characteristics or requirements, so that you can develop a targeted and focus approach. Chris Ashworth explains how to use this approach to promote sustainability.
It’s time to apply some spin to sustainability. Most construction marketers will tell you they don’t do spin. This industry is less fluff and more substance than other sectors where they sell to consumers. We
focus on real benefits and finding ways to get potential client’s attention.
First Published July 2010, Construction News Plus
Sustainability has come a long way in the last few years, from the periphery for tree huggers to mainstream. There is now a much greater understanding of what it means, but still many misconceptions and
confusions. For example, how can so many alternative and very different products, such as timber and steel all claim to be the most sustainable?
First published May 2010, RIBA Insight Monthly Bulletin
Just a few years ago sustainability was something on the periphery for tree huggers. Today it’s centre stage and a key aspect of construction practice, with the potential to generate billions of pounds of work,
which will impact on the success of every company in the industry – whether you believe in global warming or not.
First Published April 2010, Building Online
Last week saw what is now the UK’s largest construction exhibition, Ecobuild. An event which has grown in popularity year on year.
First Published March10, SalesAchiever Construction Corner
Despite these difficult times life just got harder.
First Published: 6th March 2009, Construction News