Industry Articles
Competitive Advantage specialises in providing marketing and sales services for the construction sector. Chris Ashworth founded Competitive Advantage in 1999 and has over 30 years experience in construction industry sales and marketing, Chris regularly writes articles for industry journals.
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Construction marketing
A selection of articles that offer advice, recommendations and comment on promoting to Architects, Engineers, Contractors and other specifiers:
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Latest articles:
Customer Focus
April 2012, AIS Interior Insight
Promoting your business
March 2012, ECA Today
Focus on the Customer
January 2012, ECA Today
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Founded in 1999 by Chris Ashworth, Competitive Advantage specialises in providing marketing and sales services for the construction sector. Our clients range from some of the largest organisations in the industry to small start-ups. They comprise trade associations, manufacturers, contractors, distributors and professionals.
Our specialist team have all been recruited from sales or marketing roles within the construction sector. Our commercial experience means that we are informed about current issues, familiar with the industry's language and practices and understand the challenges you and your customers face. We aim to provide high quality information at an affordable cost.
The services we provide are listed below:
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