For those companies that specification sell, engaging with the architect is key. A very effective means of getting a foot in the door of a practice is the CPD seminar, a technical presentation explaining an element of the design process. As well as informing the audience, it also plays an important part in presenting both […]

CPD is an effective means of engaging with architects, but with over 500 companies offering CPD to architects, who have limited time, securing a booking is increasingly competitive. Therefore manufacturers need to have a strong offering; with this in mind, Competitive Advantage Consultancy conducted research, to help understand what architects want from CPD. The newly […]

The unfortunate events of the Grenfell Tower fire of 14th June 2017 and the interim review by Dame Judith Hackitt that followed, highlight what many in the industry already know – that there is often widespread deviation between what is designed and what is built. For manufacturers this is most apparent as specification switching, often […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked how they source information. This guest blog, by Mike Rigby of MRA marketing, presents some of the findings and the usage of Apps […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Paul Fryer, presents some of the findings and considers how to get best value […]

Recent research, The Construction Media Index (CMI), provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the construction trade journals they read. This guest blog, by Anna Hern of Ridgemount PR, presents some of the findings and […]

We now live in a world that is digitally connected. 2017 marks a major milestone in web usage as half of the world’s population is now connected to the internet. Therefore developing an effective online presence is essential. But how can you get heard in this busy world? Recent research, The Construction Media Index, provides […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Catherine Caplis of CIB, presents some of the findings and considers if event marketing […]

We have recently surveyed construction professionals, asking them questions about their journal readership, blog readership, social media activity and use of construction product directories. This is to inform the fifth edition of the Construction Media Index report. How have the findings changed since our last Construction Media Index survey? In this article I take a […]

The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]