Offsite manufacture, including volumetric construction, pods and panelised systems could provide solutions to the challenges faced by the construction industry. These pre-manufactured solutions could be the solution to the skills shortage, providing innovative construction techniques, speeding construction, whilst maintaining or improving standards. In this blog we review the case for offsite manufacture and the opportunities […]

When the government announced its decision to make BIM mandatory it marked a change in the attitude of building clients; from a focus on the capital cost of construction to the lifetime value of the building. BIM can help to reduce operating costs, but another aspect receiving increasing recognition from clients and designers is the […]

BIM Adoption by Product Manufacturers is a 53 page report that takes an in depth look at manufacturers’ decisions around BIM including their reasons to invest, timescales for those investments, processes for developing BIM content and routes to market. The survey of 188 UK organisations was conducted by Competitive Advantage between July and October 2014 on behalf of BIM4M2 […]

The Net Promoter Score (NPS) is a loyalty metric developed by Fred Reichheld. In his book ‘The Ultimate Question’, NPS is presented as the most important metric for business. Developed for consumer marketing, the Net Promoter Score tracks how customers represent a company to their friends and associates. Working with some of our clients, Competitive […]

How do you decide your marketing spend and then justify it to the Finance Director? Even when starting with a bottom-up process it is useful to have a comparison with other similar companies. Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers, Contractors, Professional Services and […]

Building Information Modelling is a hot topic, with government and the construction industry shouting its benefits. The problem for the manufacturer, with hard pressed budgets, is will I get a return on my investment?Adoption of BIM has been researched and written to help answer that question and then make the right implementation choices. Our 2013 […]

BIM, is the industry buzz word, replacing sustainability in the ‘most talked about’ league table. This may seem like a design issue, but it also has its place in marketing as a feature which delivers a number of benefits. A year ago I wrote an article for Building Products about how not all features are […]

Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant). Construction Research: Marketing Activity & Spend 2013 from Competitive Advantage

Our recent research, Construction Media Index, identifies communication channels used by the key decision makers in the UK construction industry. It looks at the readership of hardcopy and online trade journals, industry blogs and websites and the use of product directories, as well as attendance of technical seminars. It also provides an insight into Twitter […]