The common thread through this months marketing round-up is inbound or content marketing.
Hubspot have issued their report State of Inbound 2014 – 2015. Part of this research looked at the difference between in-bound and content marketing. They have also issued a slideshare presentation on 9 inbound marketing insights from the U.K. Hubspot have also re-released their most popular eBook which outlines 6 essential steps to internet marketing success.
Onespot have created an infographic that shows how actual results of content marketing don’t always line up with what were intended and provides a few tips on how to close the gap. The Great Divide in Content Marketing
Lucia Di Stazio of MRA Marketing, in a recent article for Riba Insight, reminds us of the importance of integrating your marketing to leverage effect. With the trend towards inbound marketing it is important not to forget traditional channels and taking an integrated approach, Construction Marketing Media argue the effectiveness of social media, saying that the old methods should not be abandoned, it is still important to pick up the phone and talk. And in a recent blog they remind us to complete customer testimonials providing a simple and time efficient approach.
The Modern Marketing Blog takes a look at what B2C and B2B can learn from each other.
SpecifiedBy have launched a construction marketing specific blog, with their first article announcing a new service for construction marketers of smart automated reporting.
And as we head towards the end of the year Hubspot provide a video interview with David Meerman Scott & Brian Halligan on What’s Changed with Marketing in 2014.