Top news is that the Chartered Institute of Marketing have rebranded with the aim of becoming a “more relevant and engaging” organisation.
Sales top tips
Stuart Ganis via LinkedIn provides 6 great tips sales people can implement today. Pauley Creative remind us of 13 Scary ways your competition are sucking the blood out of your sales pipeline. And continuing the macabre theme a recent article for RIBA Insight by Chris Ashworth evaluates the recent seminar by CIMCIG: Death of the Salesman.
As the end of the year approaches and we review our successes here are some thoughts on ROI. Ross Sturley writes for the Glenigan Blog about how ROI is King in Construction Marketing and the Content Marketing Institute provide a quick and easy ROI tip sheet.
With the new year just around the corner our thoughts turn to developing strategy. The Content Marketing Institute provide guidance on how to build a better content marketing strategy. Copy Blogger look at How Customer Experience Maps Help You Develop a Smarter Content Strategy. Whereas Construction Marketing Ideas float three unconventional construction marketing rules for success.
Awards shortlists announced
The end of the year also heralds the ‘awards season’, with a number of shortlists being announced:
Construction Marketing Awards – shortlist announced
Building Performance Awards – shortlist announced
B2B Marketing Awards – shorlist announced