At the end of April Competitive Advantage was excited to participate in our first Twitter chat, hosted by Barbour News. In this chat we answered questions on specification selling.
For further insights into the challenges of managing a sales team read this article by Vocational Place. John Benson in his article Why do People Buy? remind us of the importance of knowing your customer and the drivers behind their decision making. An idea backed up by the Vocational Place blog on putting yourself in your customers shoes. Becoming the Trusted Advisor is certainly a sales approached we support here at Competitive Advantage.
Great customer service also needs to happen online. Pamela Wilson provides personal insight into online testing to provide the best online customer experience in her article for Copyblogger. And Hinge Marketing provides advice on b2b website best practices. To keep your measurement on track Hub spot provide a useful reminder on what analytics are of use. Pauley Creative also gives a practical checklist on how to set up your analytics report.
Sticking with digital Su Butcher writes for the Building Centre on the reasons why construction professionals should blog. And Mike Anderson writes for RIBA Insight about mobile technology and the construction industry looking at mobile working, exploring how companies need to embrace digitalisation to engage ‘Generation M’.
With the announcement of the Building Better Communities shortlist remember that the Construction Marketing Awards are now open for entries. The CMA’s 2015 have new categories and an easier online entry process. Nick Pauley in his review of the 2015 Building Awards reflects on how the winners demonstrated ingenuity relating it to the marketing challenges highlighted at the CIMCIG roundtable event.
Finally Talk.build.com, the construction industry’s social site, has announced integration with Twitter, Facebook, Linked In and Pinterest.