Building product sales and marketing
Steve Rogan has published a LinkedIn article about how sales is changing for building product manufacturers with regards to customer service and advances in communication. David Gallagher in his article argues that marketing and sales are not the same. Pauley Creative provide some advice on how to effectively structure a building product marketing team. SpecifiedBy are looking for manufacturers to partner with for their new resource of generic product specification guides. To learn more about specification selling join us for a Twitter Chat on 28th April at 12.00, simply use #SpecSelling in your tweets to ask any questions you may have.
Digital marketing for construction
The Visible Expert Research study by Hinge provides some insight into how some of the industry decision makers are using social media. And Sales for Life provides a look into the future of social selling. Cockpit Content provide some useful points from DMX dublin that can be used as a checklist to ensure you are on track with your marketing efforts. Ross Sturley writes for Glenigan on Brand in a digital age, reviewing the recent CIMCIG seminar. For a new way to use Twitter, perhaps at your next live event, take a look at the Hubspot article
SEO for your construction website
There have been a number of pieces on the new mobile algorithm update by Google. Cyber Duck provide guidance on how to prepare for it, were as Construction Marketing Podcast ask should we care? If you are looking for something less challenging then Surepayroll provide an easy to follow infographic on the anatomy of an optimised web page.
Content marketing for B2B
Rachel Forster provides some advice on effective B2B content marketing practices in her blog for the Content Marketing Institute. Acrolinx have released their Global Content Impact Index, in this retail businesses exceeded the benchmark for content quality, on average scoring 73.2, followed by B2B tech with an average of 71.2. An overview of the report is provided Ann Handley in her article the science behind quality content.
Construction Marketing Awards open for entries!
This year there are a number of new categories, including Best use of Content Marketing, Best PR Agency and Best use of Research & Insight. To see a full list of categories and learn how to enter via the new online form visit the CMA website. Deadline for entries is Friday 25th September, the Gala Dinner is being hosted on Wednesday 9th December.