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Competitive Advantage
Value through performance

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POPULAR PRODUCTS
 
Open Training Courses
Construction Industry Overview
Effective Specification Selling
Key Account Management
Marketing in Construction

Housebuilder Watch
Quarterly survey of 200 National and Regional housebuilders. Starts, Sales, Trends in Dwelling types
 
Sustainability Consultants
Report on the influence of sustainability consultants in selecting and specifying products

For Email Marketing you can trust

Competitive Advantage provides the construction industry with professional sales and marketing skills, to help improve business efficiency and profitability, in an increasingly competitive environment


Strategy Development & Implementation
Support in the development of business strategies and additional resources to help with implementation.

  • Implementing the marketing mix
  • One-off projects
  • Ongoing marketing management and support
  • Interim sales and marketing management
  • Developing new channels to market

Customer Research
Commercially focused quantitative & qualitative research into all aspects of customer attitudes, perceptions, 
activities and issues.

  • Customer perception measurement
  • Customer satisfaction studies
  • Customer profiling
  • Market and product evaluation studies
  • Focus groups
  • Omnibus surveys
  • Pan-European capability

Training & Development
Sales and marketing training, either as standard packages or designed to meet your specific needs. Including: 

  • Effective specification selling
  • External sales skills
  • Key account management
  • Distributor development
  • Marketing in the construction industry
  • Programme of open courses
  • Mentoring and one-to-one training

For details of projects completed see Case Studies


Competitive Advantage Consultancy Limited
Email: info@cadvantage.co.uk






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