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POPULAR PRODUCTS Open Training Courses Construction Industry Overview Effective Specification Selling Key Account Management Marketing in Construction
Housebuilder Watch Quarterly survey of 200 National and Regional housebuilders. Starts, Sales, Trends in Dwelling types Sustainability Consultants Report on the influence of sustainability consultants in selecting and specifying products
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Competitive Advantage provides the construction industry with professional sales and marketing skills, to help improve business efficiency and profitability, in an increasingly competitive environment
Strategy Development & Implementation Support in the development of business strategies and additional resources to help with implementation. - Implementing the marketing mix
- One-off projects
- Ongoing marketing management and support
- Interim sales and marketing management
- Developing new channels to market
Customer Research Commercially focused quantitative & qualitative research into all aspects of customer attitudes, perceptions, activities and issues. - Customer perception measurement
- Customer satisfaction studies
- Customer profiling
- Market and product evaluation studies
- Focus groups
- Omnibus surveys
- Pan-European capability
Training & Development Sales and marketing training, either as standard packages or designed to meet your specific needs. Including: - Effective specification selling
- External sales skills
- Key account management
- Distributor development
- Marketing in the construction industry
- Programme of open courses
- Mentoring and one-to-one training
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