Customer profiling for construction
Although each construction sector will have some similar requirements they will also have unique needs. Profiling your customer base is an important part of managing customer relationships. Knowing your customer, their business and what is important to them in each construction sector allows you to tailor your marketing & communications strategy and manage the sales process more effectively.
Why conduct customer profiling?
When you engage with customers and prospects, be it via direct mail, email or personal contact it’s important to fully understand their needs and issues so that you can deliver a targeted and effective message.
Customer profiling allows you to build that picture of your construction customers, ensuring that when you do make contact messages are relevant and compelling.
Customer profiling considers a number of factors:
- Sectors worked in
- Past projects
- Size of business
- Roles of key contacts
It allows you identify and prioritise the decision makers representing the best opportunities for your business and deliver impactful messages
Learn about customer satisfaction surveys
Or consider benchmarking loyalty to your construction brand
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