Competitive Advantage has developed a Sustainability Perception Benchmarking process which uses the Net Promoter Score (NPS) concept to measure specifiers’ perceptions of your products’ sustainability credentials.
By repeating regularly Sustainability Perception analysis our construction clients can track their sustainability performance, comparing it against competitors and gauge changes in attitude to their construction brand.
What is the Net Promoter Score?
The Net Promoter Score (NPS) is a loyalty metric developed by Fred Reichheld. In his book ‘The Ultimate Question’, NPS is presented as the most important metric for business. Developed for consumer marketing, the Net Promoter Score tracks how customers represent a company to their friends and associates. It is now widely used in customer satisfaction and perception studies. Learn more.
How does Sustainability Perception Benchmarking work?
The research asks specifiers to give their view of your product’s sustainability credentials, ranks on a scale of 1 to 10 the following factors:
Feedback is gathered online with architects or engineers identified as working in the market sectors of interest to your business. This online survey is conducted twice yearly so that you can track progress and decide what measures you need tot take to support or strengthen your brand. You will receive a report which is confidential to your business.
Benefits of analysing your construction product’s sustainability credentials:
- Perception is reality and by understanding specifiers’ perceptions of your brand’s sustainable credentials you can ensure they receive sufficient information to build a positive perception and be ahead of your competitors.
- Analysis of the individual elements of sustainability helps to pinpoint your strengths and weaknesses, allowing you to build on strengths and address weaknesses.
- The report allows informed decision making when it comes to developing your communications messaging.
Competitive Advantage have a good understanding of sustainable issues having written reports on the role and influence of sustainability as well as participating in the Green Construction Board’s working groups.
For more information or to participate in the next Sustainability Perception Benchmark email firstname.lastname@example.org
Learn about the Net Promoter Score and measuring customer loyalty to your construction brand
Understand more about customer satisfaction surveys
Read our blog about Measuring your Brand Strength in Specification
To learn more about conducting bespoke research download our eBook: A How-to Guide for Marketing Research in the Construction Industry.