Competitive Advantage has developed a Sustainability Perception Benchmarking process for construction markets. This process uses the Net Promoter Score (NPS) concept to measure construction specifiers’ perceptions of the sustainability credentials of your construction product.
By repeating regular sustainability perception analysis you can track the sustainability performance of your building product, comparing it against competitors and gauge changes in attitude.
What is the Net Promoter Score?
The Net Promoter Score (NPS) is a loyalty metric developed by Fred Reichheld. In his book ‘The Ultimate Question’, NPS is presented as the most important metric for business. Developed for consumer marketing, the Net Promoter Score tracks how customers represent a company to their friends and associates. It is now widely used in customer satisfaction and perception studies. Learn more about NPS.
How does Sustainability Perception Benchmarking work?
The research asks construction specifiers to give their view of your construction product’s sustainability credentials, ranked on a scale of 1 to 10.
Feedback is gathered online with architects or engineers identified as working in the construction market sectors of interest to your business. This online survey is conducted twice yearly so that you can track progress and decide what measures you need tot take to support or strengthen your construction brand. You will receive a report which is confidential to your business.
Benefits of using construction market research to analyse your construction product’s sustainability credentials:
- Perception is reality and by understanding construction specifiers’ perceptions of your brand’s sustainable credentials across key construction sectors, you can ensure they receive sufficient information to build a positive perception and be ahead of your competitors.
- Analysis of the individual elements of sustainability helps to pinpoint your strengths and weaknesses, allowing you to build on strengths and address weaknesses.
- The report allows informed decision making when it comes to developing your marketing and communications messaging.
Competitive Advantage have a good understanding of sustainable issues having written construction market research reports on the role and influence of sustainability as well as participating in the Green Construction Board’s working groups.
For more information or to participate in the next Sustainability Perception Benchmark email firstname.lastname@example.org
Learn about the Net Promoter Score and measuring customer loyalty to your construction brand
Understand more about customer satisfaction surveys
Read our blog about Measuring your Brand Strength in Specification