Competitive Advantage offers more than construction market research. We provide expertise in construction sales and marketing to help you maximise growth via product specification.

Competitive Advantage Consultancy specialises in helping building product manufacturers to be more effective at getting their products specified. Offering more than construction market research, we can work with you to inform and develop your strategy, with a range of sales and marketing tools all designed to help you effectively influence specification.

Our skill in researching construction markets, via bespoke client projects or through our range of published reports, means we are uniquely placed to help you develop targeted communications and engagement strategies. We can also share our expertise with you in developing your construction CPD material, technical literature and the creation of standard specification documents. Our knowledge and understanding of the construction industry allow us to understand your needs, providing you with tailored support for your specification strategy.

Founded in 1999 by Chris Ashworth, our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means that not only are we marketing experts, we are also familiar with the construction sector and the challenges you face. Sharing our construction specification knowledge to make you more effective is what we do.

Experienced at evaluating construction decision makers, we can inform your sales, marketing and product development. Working with you to develop a fact driven strategy, which we can also support the implementation of. Our aim is to help you develop and implement effective specification strategies, so you deliver on your sales and marketing goals and maximise business growth.

Research

Research

We provide high quality informative data at an affordable cost

StrategyStrategy

We have a specialist understanding of construction marketing and the specification process

trainingTraining

We develop your team so they have the skills to achieve your business goals

 

We specialise in:

Construction research is an essential process for informing your business strategy. Competitive Advantage specialises in research of the construction sector. As well as our range of standard construction market reports, that can be purchased online, we provide bespoke construction market evaluation, mystery shopper, customer satisfaction and perception surveys. We also conduct regular Omnibus and NPS surveys for construction markets. We are also able to provide tailored construction forecasts. Our extensive construction experience allows us to draw meaningful conclusions to inform your strategy. Read more

We can help develop and implement effective specification strategies. Our extensive construction experience allows us to quickly assimilate a client’s challenges and propose an effective solution. Competitive Advantage can help introduce initiatives such as a specification sales process and Key Account Management, as well as advising on specifier communication strategies. We are able to help you develop your construction CPD material and the creation of your standard specification documentsRead more

Competitive Advantage can train and mentor your team. We provide a range of sales and marketing training relevant to the construction sector. We deliver in-house courses tailored to your needs, as well as one day open courses. We also have a number of informative webinars and eBooks. Read more


Our sales and marketing team has extensive experience in the construction sector. 

Founded in 1999 by Chris Ashworth, our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means we are informed about current issues, familiar with the industry’s language and practices and understand the challenges you and your customers face.

Competitive Advantage maintains a low cost base and a flexible approach to projects. We deliver high quality informative data at an affordable cost and provide value for money strategy development and training.

Further Information

Why choose us? Read more about our credentials.

Learn what others say about us.

Read our case studies

Meet the team at Competitive Advantage