Course Duration: 1 day
Programme
Overview of the Construction Industry
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Market Structure
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Future Developments
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Types of Contract
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Changing Specifier Influences
Customer Channels
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Channels and Influences
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Direct and Indirect Customers
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Specification Selling
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Distributors
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Customer Relationships
Marketing Communications
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Journals
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Public Relations
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Internet Sites
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Product Directories
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Providing Technical Information
Products
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Brand
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Products and Services
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Life Cycle - Specification and Commodity
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Influences on Product Development
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Innovative Products
Pricing
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Industry Practices
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Price List structure
Market Research
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Sources of Industry Information
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Customer Satisfaction
Marketing Metrics
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Who should attend
Intended for the marketing professional working for Manufacturer or Supplier at any level in a marketing department. A basic knowledge of marketing would be beneficial.
To obtained a greater understanding of the construction industry prior to attending this course consider Construction Industry Overview. To learn more about the sales process consider Effective Specification Selling.
Course Content
Developed in response to a demand for marketing training that is specific to the construction industry, this course is ideal for those with a basic marketing understanding who are new to the construction industry. It puts marketing theory into context using industry examples. Details of industry specific communications channels and sources of information for market research are provided, saving time for the industry professional.
As well as helping the new entrant to the industry, the course will also provide a check list and source of new ideas for the more experienced marketing professional.
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