Course Duration: 1 day
Programme
Introduction
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Principles of Merchandising
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Customer Flow
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Hot Spots
Visual Merchandising Methods
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Types of Products
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Fixtures & Fittings
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Point of Sale
Running the Self Selection Area
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Good Housekeeping
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Displays
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Showroom Layout
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Product Promotions
Evaluating Effectiveness
Sales Skills
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Value
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Relationships
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Questioning
Customers
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Course Content
Effective display of products is key to developing sales. Based on principals of retail merchandising this course explains the principals of merchandising, including customer flow use of hot spots and effective visual display.
It provides practical advice on running the self selection area and some basic sales processes.
Who Should Attend
Suitable for managers and staff working in the self selection area of distributors, wholesalers and builders merchants. The course is also suitable for manufacturers representatives who call on these areas and are responsible for the display of their products.
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