Delivering CPD Seminar

If you look at the listings available from RIBA and the Construction CPD Certification Service, there are now many hundreds of CPD seminars being offered by manufacturers. This means that just publishing a CPD seminar is not going to be enough, you need to actively market the seminar if you are to get any bookings.

Forward looking companies need to consider the benefits of booking their seminar for the architect. This may seem obvious – achieving CPD hours, but these days with so much choice, architects can pick and choose. Furthermore, the person in the practice responsible for the booking, wants to be sure they are not wasting their colleagues’ time.

Having achieved a booking for your seminar, you need to make sure it delivers its promises. This is not only down to the content, but must also ensure it is delivered in a professional manner.

This programme helps your team effectively sell-in your CPD programme and introduces techniques to ensure the seminar is delivered in a style which is both memorable and effective.

Learning Outcomes

·         Identify the benefits of CPD seminars for your audience

·         Learn how to sell-in your seminar and increase bookings

·         Develop technique for making calls

·         Gain confidence when delivering seminars

·         Learn techniques for effective seminar delivery

Course Leader – Chris Ashworth

Chris has more than 30 years construction industry experience gained in management positions within European multinationals in sales, marketing and communications. His international experience covers the UK, Europe, Middle East, Far East and Australasia. He has managed sales teams selling premium priced building products to specifiers and decision makers.

Running training, consultancy and market research projects for Competitive Advantage since 1999 ensures Chris is constantly expanding his understanding of how products are specified. He is a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, has been an Associate Lecturer in Marketing at Oxford Brookes University, is a member of the organising committee of the Chartered Institute of Marketing Construction Industry Group (CIMCIG) and a regular contributor to construction industry magazines and seminars.

Programme The CPD programme . The purpose of CPD . Successes & Challenges . The Benefits of CPD . Selling your Seminars Building Relationships . Concepts . Style . Using Characteristics Obtaining bookings . Preparation . Scripts . The Gatekeeper . The Call Practical Exercises – Making calls Effective communication . Basic rules of communication . The communication gap . Different learning styles . Maintaining interest . Scripts and their alternatives Delivering the Seminar . Planning . Target audience . Maintaining interest . Answering questions . Closing . Follow-up Practical Exercise - Prepare and deliver Presentation