In-house sales and marketing training for the construction industry
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“I have talked to a number of my team and all said that they found the 2 days enormously helpful and that they learned a lot. The notes are incredibly comprehensive and have already been referred to during inter-departmental meetings.” – Maria Simmonds, Managing Director Lorient Polyproducts Ltd
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For any business its employees are its most important asset. That means having people who are well motivated, competent and able to represent your company in a professional manner. This applies even more when times are tough and you need to ensure people can work to their very best.
To achieve this you need to be providing regular, targeted training.
Competitive Advantage can help you achieve this by providing sales and marketing training which is relevant to the construction industry.
Our programmes have been developed drawing on more than 30 years experience in the construction industry, supported by a detailed knowledge of the industry gained from many market research projects conducted over the past 10 years.
Below is a list of standard programmes. These can be combined in a pick-and-mix approach to cover a range of topics for your team. We also develop bespoke programmes for clients to address specific issues. For examples see our case studies; Developing a specification sales approach, Developing a sales approach amongst service staff and Using eBusiness to build relationships.
Standard Courses
Construction Industry Overview
Construction Industry Sales Skills
Effective Specification Selling
Marketing in the Construction Industry
Key Account Management
Marketing Building Products into a Sustainable Market
Customer Service Energiser
Effective Telemarketing
Effective Presentation Skills
Delivering CPD Seminars
Effective Merchandising of Building Products
We also run a series of open courses for organisations who only wish to train one or two staff.