Research Team
Our specialist construction research team have all been recruited from sales or marketing roles within the construction sector. Our specialist construction research team have all been recruited from sales or marketing roles within the construction sector. They have built up significant experience working with the different types of decision maker, are familiar with the industry's language and practices and understand the challenges you and your customers face.
Find out how we can help with your research projects.
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Chris Ashworth
Chris has worked in construction industry sales and marketing for thirty years. His extensive experience includes construction marketing, specification sales and market research. He has been an Associate Lecturer in Marketing at Oxford Brookes University, is a Fellow of the Chartered Institute of Marketing, a Chartered Marketer and a member of the CIMCIG organising committee. He regularly writes for industry publications.
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Rachel Ward
Rachel, who is fluent in French, worked for Saint-Gobain Glass holding various sales and marketing positions including Marketing Manager, Ireland. She has worked as an Associate with Competitive Advantage since 2005 taking on research, business development and strategy projects.
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Nichola Martland
Starting her career with manufacturer Pirelli Cables, Nichola joined Competitive Advantage in 2002. Since then she has specialised in research - interviewing clients, architects, engineers, contractors, house builders, home-lifestyle retailers, builders merchants and specialist wholesalers.
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Sara Kear
Sara started her career in sales, initially working for a Hanson subsidiary, before moving onto engineering products and then recruitment in the construction sector. She has worked in telemarketing and research since 1999, joining Competitive Advantage as a researcher on a part-time basis in 2010.
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Find out how we can help with your research projects.
Read more about Competitive Advantage
Meet the rest of the team