Construction Research
Construction research conducted as tailored projects or available as a range of reports on construction specific subjects.
Competitive Advantage has been conducting construction research since 2000, offering bespoke market research, but also a range of published reports providing construction market information on a range of important issues. We aim to provide high quality information at an economic cost.
We use a range of research methods, including online surveys, telephone interviews, face-to-face interviews and focus groups to conduct construction research, recommending the best option or combination to suit a project’s requirements.
Unlike many research companies, our commercial experience means that as well as reporting research findings we are able to interpret these effectively and make sound business recommendations.
Principally operating in the United Kingdom, we work with associate research companies (who are also construction research specialists) in a number of other countries. This gives us the capability to conduct international projects.
We are experienced in:
- Customer Satisfaction Surveys
- Customer Perception Studies
- Staff Attitude Surveys
- Market Feedback Studies
- Market Evaluation
- Mystery Shopper
We publish a growing number of standard reports on a regular basis. All are available to buy online. Reports cover subjects such as house building, sustainability, engineer and architect communication channels. Content is both quantitative and qualitative providing information to contribute to construction forecasts and market analysis.
Marketing Sustainability in Construction
Housebuilder Watch
Engineer Communication Channels
Architect Communication Channels
Research Team
Our specialist construction research team have all worked in sales and marketing roles, many within the construction sector. They have built up significant experience working with the different types of decision maker, are familiar with the industry's language and practices and understand the issues you and your customers face. Most important, they are experienced in interviewing all roles in construction – clients, architects, engineers, project managers, estimators, large & small contractors, sub-contractors, distributors, wholesalers and merchants.
Chris has worked in construction industry sales and marketing for thirty years. His extensive experience includes specification sales and market research. He is an Associate Lecturer at Oxford Brookes University, a member of the CIMCIG organising committee and regularly writes for industry publications.
Rachel Ward
Rachel, who is fluent in French, worked for Saint-Gobain Glass holding various sales and marketing positions including Marketing Manager, Ireland. She has worked as an Associate with Competitive Advantage since 2005 taking on research, business development and strategy projects.
Nichola Martland
Starting her career with manufacturer Pirelli Cables, Nichola joined Competitive Advantage in 2002. Since then she has specialised in research - interviewing clients, architects, engineers, contractors, house builders, home-lifestyle retailers, builders merchants and specialist wholesalers.
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Sara Kearsley
Sara started her career in sales, initially working for a Hanson subsidiary before moving onto engineering products and then recruitment in the construction sector. She has worked in telemarketing and research since 1999, joining Competitive Advantage as a researcher on a part-time basis in 2010.
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