Construction Market Research
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"The most in-depth research report held within the Rockfon Group"
Jenny Brookes, Marketing Manager
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Tailored market research projects or a range of off-the-shelf market reports.
Competitive Advantage has been conducting construction market research since 2000. Our marketing team have construction industry experience and are familiar with the industry's language and practices and understand the challenges you and your customers face.
Our commercial experience means that as well as reporting market research findings we are able to interpret these effectively and make sound business recommendations.
We aim to provide high quality information at an economic cost.
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Our market research expertise covers:
- Customer satisfaction surveys
- Perception studies
- Staff attitude surveys
- Market feedback studies
- Market evaluation
- Mystery shopper
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Conducted on your behalf, we use a range of research methods, recommending the best option or combination to suit your project’s requirements, including:
- online surveys
- telephone interviews
- face-to-face interviews
- focus groups
Our commercial experience means that as well as reporting research findings we are able to interpret these effectively and make sound business recommendations.
View our case studies page to learn more about the work we have completed, or feel free to contact us to discuss your requirements.
Research Team
Our specialist construction research team have all been recruited from sales or marketing roles within the construction sector. They have built up significant experience working with the different types of decision maker, are familiar with the industry's language and practices and understand the challenges you and your customers face. Most important, they are experienced in interviewing all roles in construction – clients, architects, engineers, project managers, estimators, large & small contractors, sub-contractors, distributors, wholesalers and merchants. Read more about the team.
Pan-European capability
We work with associate research companies (who are also construction research specialists) in a number of other countries. This gives us the capability to conduct international projects.
We publish a growing number of standard reports on a regular basis. All are available to buy online. Reports cover subjects such as house building, sustainability, engineer and architect communication channels. Content is both quantitative and qualitative providing information to contribute to construction forecasts and market analysis.
Recently published titles include:
View the full range of titles
Useful links:
Documents for download:-
Report – Architect Communicaton Channels
Report - Engineer Communication Channels
Training:-
Marketing in construction
Articles:-
Chris Ashworth has written a number of articles on the subject of market research, visit our articles area to read these.