Construction Research

Construction Media Index

The 2012 version of the Construction Media Index will be launched on the 15 March. To pre-order please download order form.

 

The only impartial report on traditional and digital communication channels in the construction industry.

The Construction Media Index is a comprehensive set of reports detailing the communication channels available for promoting to the construction sector. Its objectives are to:

  • Provide impartial information for the use of construction industry
  • Identify the key hard copy and electronic media used by category of decision maker and market sector
  • Identify the niche publications which are actually read

The research was conducted during the period October 2010 to January 2011. It comprised two parts; the first was an online survey with a database of decision makers currently working on construction projects. This was followed by telephone interviews to complete the quota for each respondent category. A total of 613 interviews were conducted for the research.

To ensure complete impartiality no publishers of media have been involved in either the compilation of contact lists or subsequent phases of the research.

The Construction Media Index comprises the following sections which can be purchased separately or as a full set:

Section 1

Architect Communication Channels

Interior Designer Communication Channels

Engineer Communication Channels

Surveyor Communication Channels

Main Contractor Communication Channels

Specialist Contractor Communication Channels

Housebuilder Communication Channels

Section 2

Residential Journal Readership

Education Journal Readership

Healthcare Journal Readership

Retail Journal Readership

Offices Journal Readership

Other Commercial Journal Readership

Factories & Warehouses Journal Readership

Public non-Housing Journal Readership

Section 3

Key Journal Communications

Online & Face to Face Communications

 

Until the 2012 edition of the Construction Media Index is published on the 15 of March we have reduced the price of the 2011 reports:

Download order form

 

 

 

In the modern era, marketing communications will need to utilise a wide mix of media types. Many traditional means of promoting products and services are being replaced by new exciting interactive tools which give added creativity to how messages are put across. This report, for the first time in over a decade, provides clear and impartial guidance as to the effectiveness of particular communication tools when targeting construction professionals. It clarifies how they are using on and offline tools plus provides an extremely interesting insight into the current take up of social media platforms.

This report will prove to be an extremely useful reference document when building and implementing effective and successful marketing communications campaign to promote products and services to the construction industry.

Ian Exall, Chairman

Chartered Institute of Marketing Construction Industry Group

The initial costs of conducting the survey were funded through the sponsorship of five of the construction industry’s leading communications agencies that are committed to the furthering of best practice in the construction industry. Without their participation this project would not have been possible.

The Charlotte Street Agency

CIB Communications

MRA Marketing

Pauley Creative

Ridgemount PR

 

If your communications agency is interested in sponsoring the 2012 report please complete the enquiry form to the right

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