To establish an effective specification strategy you need to know what is important to each decision maker, how this will influence their product choice and then demonstrate the value of your offering. In a recent Twitter Chat, hosted by Barbour News, I answered questions on how to establish effective specification selling.
Learn more about:
Construction Sales & Marketing eNews
Get the latest in Construction Sales & Marketing news straight to your inbox.
Construction reports, eBooks, webinars and course bookings
Tell us how we can help. We are happy to talk through your construction sales and marketing challenges.