Construction Marketing

Summary of conclusions from latest sustainability reports

The publication in March of the latest initiatives for construction heralds both a change and an opportunity for the industry. 'Warmer Homes, Greener Homes' sets out the strategy to upgrade the country’s existing housing stock and is predicted to generate between £3.5 and £6.5 billion of work each year.

'Low Carbon Construction' is the interim findings from the Innovation & Growth Team, chaired by Paul Morrell, Chief Construction Advisor. This sets out how the industry can contribute to achieving the legal obligations of the UK Low Carbon Transition Plan. Changes are proposed which will affect the whole industry and the way it works. These will represent threats to some businesses, opportunities for others.

Summaries of both documents are included Competitive Advantage’s updated report Marketing Sustainability in Construction.

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