﻿<?xml version="1.0" encoding="utf-8"?><?xml-stylesheet type="text/xsl" href="/cms/site/news/rss.xsl"?><rss version="2.0"><channel><title>Competitive Advantage</title><link>http://www.cadvantage.co.uk</link><description /><language>en-gb</language><copyright>Copyright 2012 Competitive Advantage</copyright><lastBuildDate>Thu, 02 Feb 2012 10:49:44 GMT</lastBuildDate><item><title>Key Factors for Successful Specification Selling</title><description>As a general rule specifiers (architects, engineers, interior designers) do not want to talk to salesmen. In fact it is best to even avoid the word ‘sales’ in the job description of your specification salesman. What specifiers do want is technical informa</description><link>http://www.cadvantage.co.uk/cms/site/news/key-factors-for-successful-specification-selling.aspx</link><pubDate>Thu, 02 Feb 2012 10:48:10 GMT</pubDate><category>News</category></item><item><title>January Construction Marketing Activity</title><description>Looking ahead the Construction Products Association paint a gloomy picture with output in 2012 expected to fall by 5%...</description><link>http://www.cadvantage.co.uk/cms/site/news/january-construction-market-overview.aspx</link><pubDate>Tue, 17 Jan 2012 13:36:17 GMT</pubDate><category>News</category></item><item><title>Making People your USP</title><description>In my last blog article on specification sales I asked if we really need the salesman. In order to ensure balance, I’m presenting the benefits of a strong sales team in this article. I recently delivered some training for a company who could boast of ...</description><link>http://www.cadvantage.co.uk/cms/site/news/making-people-your-usp.aspx</link><pubDate>Tue, 17 Jan 2012 13:33:46 GMT</pubDate><category>News</category></item><item><title>Green Deal Implementation Plan</title><description>Government publishes Green Deal implementation action plan</description><link>http://www.cadvantage.co.uk/cms/site/news/green-deal-implementation-plan.aspx</link><pubDate>Thu, 07 Jul 2011 16:48:32 GMT</pubDate><category>News</category></item><item><title>The Green Deal Update just published.</title><description /><link>http://www.cadvantage.co.uk/cms/site/news/green-deal-update---summary-on-the-process-and-implementation.aspx</link><pubDate>Thu, 28 Apr 2011 15:19:06 GMT</pubDate><category>News</category></item><item><title>Specialist contractors and Specifiers lead the internet charge</title><description>The Construction Media Index, an extensive, independent body of research into media consumption habits among construction professionals, shows that while architects are the most enthusiastic users of the internet to source product and service information,</description><link>http://www.cadvantage.co.uk/cms/site/news/specialist-contractors-and-specifiers-lead-the-internet-charge.aspx</link><pubDate>Sat, 12 Mar 2011 15:11:30 GMT</pubDate><category>News</category></item><item><title>Communicating with Architects: print versus online</title><description>New article published by RIBA Insights</description><link>http://www.cadvantage.co.uk/cms/site/news/communicating-with-architects-print-versus-online.aspx</link><pubDate>Tue, 11 Jan 2011 18:55:20 GMT</pubDate><category>News</category></item></channel></rss>
