We now live in a world that is digitally connected. 2017 marks a major milestone in web usage as half of the world’s population is now connected to the internet. Therefore developing an effective online presence is essential. But how can you get heard in this busy world? Recent research, The Construction Media Index, provides […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Catherine Caplis of CIB, presents some of the findings and considers if event marketing […]

To mark the launch of the 2017 Construction Media Index research reports we held a Twitter Chat. In this chat Chris Ashworth answers questions on how best to communicate with all specifiers within the construction decision making unit, referencing research findings. The Construction Media Index research aims to inform your communications strategy. Helping you choose […]

As a construction product manufacturer it is often hard to know where to start when trying to market your product, or offers such as CPD, to specifiers. It has always been a challenge how best to reach, inform and influence specifiers, engineers, contractors, housebuilders and merchants. The construction marketer has to understand a number of […]

The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]

We are currently surveying construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This is to inform the fifth edition of the Construction Media Index report, due to be released September 2017. Findings are currently being analysed to provide insight into how best […]

The Quantity Surveyor (QS) is possibly the most ignored influencer by manufacturers. But they are an important member of the construction Decision Making Unit. If you engage with the QS when your competitor does not you will gain a competitive advantage.   [<a href=”//storify.com/CompetitiveA/engaging-with-the-quantity-surveyor” target=”_blank”>View the story “Engaging with the Quantity Surveyor” on Storify</a>]

Construction CPD seminars are a proactive way to introduce your construction company and products. CPD has the great benefit of opening doors, making contact with several construction specifiers at one time and prompting a discussion about a specific construction project opportunity. Technical advice is the key reason why a specifier will pursue a relationship with […]

This blog provides a brief introduction to some of the key decision makers and influencers in the construction team. Looking at what challenges are of importance to them. Providing guidance on what drives product specification, by looking at how each individual specifier is influenced by key factors such as value, design quality, sustainability. Further information […]

Many interior designers work with organisations with large property portfolios, creating standardised designs for hotels, restaurants, retailers amongst others. So one person or practice can be responsible for a high volume of product. For the construction product manufacturer marketing interior products, the interior designer is an important decision maker and should be considered when developing […]