As a construction product manufacturer it is often hard to know where to start when trying to market your product, or offers such as CPD, to specifiers. It has always been a challenge how best to reach, inform and influence specifiers, engineers, contractors, housebuilders and merchants. The construction marketer has to understand a number of […]

The Construction Media Index researches construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements and more. It is an invaluable tool for the construction marketer looking to plan their communications strategy and influence specification of their construction product.   Why you should buy […]

Marketing is no longer just direct mail and advertising campaigns, when we think marketing we think digital, personalised emails, targeted social media campaigns, SEO, blogs and instant downloadable content. This is the same for B2B as it is for B2C and the construction sector is no exception. Our Construction Media Index shows an increase in […]

We are currently surveying construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This is to inform the fifth edition of the Construction Media Index report, due to be released September 2017. Findings are currently being analysed to provide insight into how best […]

This blog provides a brief introduction to some of the key decision makers and influencers in the construction team. Looking at what challenges are of importance to them. Providing guidance on what drives product specification, by looking at how each individual specifier is influenced by key factors such as value, design quality, sustainability. Further information […]

For the construction product manufacturer marketing to architects is a key business strategy; creating awareness of products so that they’ll be included in designs, thereby creating ‘demand pull’ through the supply chain, and eventually sales. The architect is one of the most important members of the design team, distilling the requirements and advice of other […]

The specification sales team is an expensive resource, but used effectively it can create demand, reduce the importance of price and transfer influence away from the supply chain to the manufacturer. Effective specification selling is an important skill for the construction professional, the benefits are: Reducing the focus and thus importance on price – By […]

The Construction Leadership Council (CLC) recently announced at its industry leaders’ briefing a vision for the industry. Stating that the industry cannot deliver the homes and infrastructure needed in the UK by continuing to do things the way it always has. This echoes the message from the Farmer Report which challenges the construction sector to […]

The mystery shopper as a means of conducting market research is often overlooked, but it is a cost-effective means of obtaining market feedback. When evaluating your construction product supply channel it is a great way of checking to see if what their senior management tell you is actually happening on the ground. Competitive Advantage have […]

Is it time for a collective effort to improve the image of construction and bolster recruitment to the sector? In recent weeks we have seen a call to collaborate and modernise the construction industry. The release of the Farmer Report, Modernise or Die has stimulated a lot of discussion amongst industry members. Indeed Construction News write […]