There are a number of tools at the disposal of the construction marketer, with some marketing tools relatively unique to construction. In this article we explore how the construction marketer can develop their strategy, using a range of tools, to influence building product selection. In other words, develop an effective specification strategy. Gaining construction market […]

In marketing we are all aware of the importance of brand in building recognition and loyalty. But how does this translate when applied to the construction supply chain? During the past year Competitive Advantage have conducted a number of research projects for construction clients that included a measure of brand recall. And recently we have […]

Construction CPD seminars are a proactive way to introduce your construction company and products. Architects, Engineers and other design professional want informative and accurate CPD material, they do not want to be sold to. So how can the building product manufacture make the most from CPD?  

For those companies that specification sell, engaging with the architect is key. A very effective means of getting a foot in the door of a practice is the CPD seminar, a technical presentation explaining an element of the design process. As well as informing the audience, it also plays an important part in presenting both […]

From the building product manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. Yet it is important to get the delivery right. Architects and Engineers do not want to be sold to. Construction specifiers are looking for informative CPD delivered by someone with technical and design knowhow. Here is […]

When developing strategy for construction markets we like to think we know our customers and what they want. We like to think that we have the information we need to market effectively to architects, engineers, contractors. That we can skip the construction market research, saving time and money, to get onto the more interesting part, […]

We have brought together some of our popular Slideshare content into one presentation, to act as a helpful reference for you, when developing your sales and marketing strategy for construction markets. In the pack we provide, at a glance, how to develop effective specification strategies, how best to communicate with specifiers, together with a brand […]

When planning a piece of construction market research there is much to consider, such as your objectives, target market, and research methodology. But possibly the most important factor is the nature of the research company you choose to work with. The construction industry has a complex Decision Making Unit. With the team responsible for designing, […]

From the manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. As well as the obvious ones, such as introducing your company and product, there are also some more subtle ones, which are often not appreciated. For example, for a specification to remain firm it needs to be well […]

Understanding your customers is essential to good business. In this blog we explore how to position your company, and your team as the Trusted Advisor to the construction specifier. We also take a look at what sales and marketing tools to use, when supporting the construction decision maker with their specification. A Trusted Advisor:  Someone […]