Marketing is no longer just direct mail and advertising campaigns, when we think marketing we think digital, personalised emails, targeted social media campaigns, SEO, blogs and instant downloadable content. This is the same for B2B as it is for B2C and the construction sector is no exception. Our Construction Media Index shows an increase in […]

We are currently surveying construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This is to inform the fifth edition of the Construction Media Index report, due to be released September 2017. Findings are currently being analysed to provide insight into how best […]

Construction CPD seminars are a proactive way to introduce your construction company and products. CPD has the great benefit of opening doors, making contact with several construction specifiers at one time and prompting a discussion about a specific construction project opportunity. Technical advice is the key reason why a specifier will pursue a relationship with […]

This blog provides a brief introduction to some of the key decision makers and influencers in the construction team. Looking at what challenges are of importance to them. Providing guidance on what drives product specification, by looking at how each individual specifier is influenced by key factors such as value, design quality, sustainability. Further information […]

For the construction product manufacturer marketing to architects is a key business strategy; creating awareness of products so that they’ll be included in designs, thereby creating ‘demand pull’ through the supply chain, and eventually sales. The architect is one of the most important members of the design team, distilling the requirements and advice of other […]

Construciton CPD seminars are an effective tool for starting new relationships or enhancing an existing one with construction specifiers. This Twitter Chat with @CompA_Ashworth and @BarbourNews reviews how to use CPD to build relationships with construction specifiers. #SpecStrategy

The delivery of a construction project involves many different decision makers. Often this group of people are brought together for one project and then disbanded when the project is complete. Understanding the dynamic of the Decision Making Unit (DMU) is important, this is where knowledge of the market sector and contract types can be useful. […]

As a construction product manufacturer it is often hard to know where to start when trying to market your product, or offers such as CPD, to specifiers. It has always been a challenge how best to reach, inform and influence specifiers, engineers, contractors, housebuilders and merchants. The construction marketer has to understand a number of […]

UK construction contributes £90 billion to the UK economy, 6.7% of the total. It provides employment for 2.93 million, representing 10% of total UK employment. Understanding the scale of the construction sector and its many different elements can be a challenge for the construction products marketer. In this blog I have gathered some information to […]

The Construction Media Index 2015 has launched! The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership, as well as usage of: blogs, online articles, social networks, devices, Apps, product directories and attendance at technical seminars. This comprehensive and independent research conducted by Competitive Advantage […]